Welcome to Brands Made Meaningful
A Podcast by Sussner
Conversations with the team at Sussner about how purposeful branding inspires unity, identity, and powerful change for growth-minded organizations.
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage.
Hire for Brand FitEpisode 33
Hiring people that fit your brand is key in order to maintain brand authenticity, positive culture, and consistent messaging.
Your Brand’s Stance MattersEpisode 32
Your stance can help define your brand from a core level and make branding, hiring, and marketing not only easier, but more meaningful.
Levels of Executing a Brand RefreshEpisode 31
If you have a brand strategy in place, how do you execute it?
The Role of Features & BenefitsEpisode 30
Derek and Tucker discuss the importance of features and benefits within the context of branding, selling, and marketing your products and services.
Should You Listen To or Lead Your Customers?Episode 29
Within the challenge of any rebrand is the challenge of managing customers' perception of change.
Managing a Brand TransformationEpisode 28
Episode 28 discusses the highlights and challenges of rolling out a new brand, both internally and externally.
Living Your BrandEpisode 27
Your brand is not this shiny trophy on the shelf. It is something that you are molding every single day.
What Makes a Brand Authentic?Episode 26
Season 2 starts off with a discussion about building authentic brand experiences, both internally and externally.
Reviewing your Competition's CreativeEpisode 25
Derek and Tucker discuss the process of reviewing your competitors' creative strategy to better position your brand within the market.
Interviewing your Audience for InsightsEpisode 24
This episode details the process and benefits of interviewing your audience as part of the branding process.
Assumption ReversalEpisode 23
Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding.
Developing vs. Amplifying a BrandEpisode 22
Another way to say it is, development is building and crafting your brand story, and amplification is then telling it.
Refreshing a Sporting Goods BrandEpisode 21
This episode shares the steps behind Sussner’s work in refining the Shock Doctor brand.
Defining PerceptionEpisode 20
Derek and Tucker discuss the positive and negative impacts of brand perception.
What is a Brand?Episode 19
Derek and Tucker discuss what defines a brand and what makes them successful.
Branding Golf Courses vs Golf ClubsEpisode 18
Derek and Tucker further hone in on golf course design.
Refreshing a Golf CourseEpisode 17
Derek and Tucker discuss the bar for golf course design – and how to push past it.
Let’s Talk Taglines Episode 16
Derek and Tucker talk taglines in today's episode.
Refreshing an Athletic DepartmentEpisode 15
Derek and Tucker sit down today to discuss what logos mean within branding.
Branding a Club Episode 14
Derek and Tucker discuss how to brainstorm branding a club.
An Intro to Internal Branding Episode 13
Derek and Tucker discuss the power behind internal branding.
The Value of Stereotyping Episode 12
Derek and Tucker sit down today to discuss the meaning of stereotyping within the branding world.
We’re on a Mission Episode 11
This episode digs into the rallying cry for the greatness your team is going to accomplish.
Aren’t Brands Just Logos? Episode 10
Derek and Tucker sit down today to discuss what logos mean within branding.
The Business You Are Really In Episode 09
Derek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement.
Clarity of Vision Episode 08
Derek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now.
Branding B-2-B Environments Episode 07
Derek and Tucker discuss the Branding of Spaces.
It’s All in the Name Episode 06
Derek and Tucker discuss what a name can say - and not - about your company.
Delving Into Branding Data Episode 05
Derek and Tucker jump into the discovery phase of branding before it hits the drawing board.
Content Made Meaningful Episode 04
Today Derek and Tucker discuss the concepts within content and its common misconceptions such as the phrase "Content is King."
Brand Story vs. Brand Messaging Episode 03
Your story matters.
Visuals That Take The Cake Episode 02
Derek and Tucker sit down to discuss visual impact and what that could mean for your brand.
Are You Different or Distinct? Episode 01
It's not about being the only option, it's about being the right option. Join Derek and Tucker as they discuss Differentiation & Distinction.
