Frequently Asked Questions

What services does Sussner offer?

At Sussner we offer a wide range of brand-development services. Whether it’s simply fine-tuning your branding strategy or redesigning your brand’s image, we help you transform meaningfully from the inside out. For more information on our capabilities, read here.

Is Sussner an advertising agency?

No – Sussner is not an advertising agency. We specialize in brand development for organizations that hope to define or redefine who they are and how they show up. With that said, the work we do strengthens brand communication which results in better advertising.

What does branding mean?

Branding is the process of creating a distinct visual and verbal identity for a product or entity. It involves establishing a recognizable presence and fostering connections with specific audiences. Read more about how you can Visualize Branding Success.

Can my company still work with Sussner even if I don’t want an entire rebrand?

Absolutely! We are more than happy to evaluate any and all parts of your brand for their effectiveness. An entire rebrand isn’t always necessary. Not sure what you should do with your brand? Send us a note and we will work with you to get some answers.

What's the difference between branding and marketing?

Marketing is the act of promoting and selling products or services. On the other hand, branding focuses on altering or crafting the perception of how people think and feel about your offering. Branding creates assets for you to market better… check out our conversation on the importance of investing in your brand.

What sports brands has Sussner worked with before?

24 years of experience equates to many, many brands under our belt. From professional teams to insight firms, we have partnered with every corner of the sports industry. Check out some of our work!

What makes Sussner different?

Sussner has over 20 years of experience in the industry. Our intimate-sized team takes on only a small amount of projects a year to provide quality, not quantity. We go “all-in” on every client project. Learn more about our team here.

I’m not a sports brand.. Can I still work with Sussner?

Yes! Sussner specializes in sports branding – however, our expertise and process has produced some amazing results for brands outside of sports. Let’s have a conversation and see if we are a good fit for your team.

20+ years in branding comes with a POV.

Branding can be confusing. What is a brand? How does it help me get the most out of my company? Why does everyone seem to build brands now? What’s the big deal?

We’ve taken the branding journey ourselves and lived to tell the tale. These are our insights.