Build These 5 Things to Grow Your Business

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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

Brand Worksheet Download

Build These 5 Things to Grow Your Business

If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.

Marketing Checklist Download

ABOUT

Many brands get lost in the crowd. Our goal is to create standout brand identities that help marketing leaders re-energize their brands, gain a competitive edge and achieve impactful results. We understand the challenges of attracting more customers, beating your competition and increasing your revenue – and we believe you deserve an ally who knows how to build a foundation that will help your brand stand out.

At Sussner Design Company we are dedicated to creating thoughtful, effective and impactful solutions that help companies clarify their message, move their brand forward and break out of the pack. We’ve been doing this for over 20 years, and how we do it is uncomplicated: we clarify, we create and then we launch.

Schedule a call. And in the meantime, download our free ebook, “8 Reasons Refreshing Your Brand Identity Will Give You the Competitive Edge”. Stop getting lost in the crowd and instead – lead your brand to realize its competitive edge.

CAPABILITIES

SDCo’s portfolio of capabilities that help customers (see our list of clients below) launch, support, and market their brand include the following:

  • positioning
  • brand architecture
  • messaging*
  • sales funnel creation
  • brand identity
  • logo design
  • sales and marketing materials
  • photography art direction
  • website design
  • catalogs and brochures
  • event branding
  • tradeshow booth design
  • promotional materials
  • vehicle graphics
  • product packaging
  • environmental graphics
  • branded and wayfinding signage

*We use a messaging framework called StoryBrand. As a StoryBrand Certified Guide, Derek Sussner and his team help clarify your messaging so it connects with your audience. For more on our messaging process and typical deliverables, check out our StoryBrand page here.

Derek Sussner portrait

DEREK

SUSSNER

EMPLOYEE #:

0001

Founder and Executive Creative Director

If you’re like many marketing leaders, you might feel like your product or service is your industries’ best-kept-secret, you’re questioning if the money you are spending on marketing is worth it and you’re wondering what opportunities your business is missing out on. Derek understands that frustration and believes you deserve a creative partner that can build a foundation that helps your brand stand out. That’s why he founded Sussner Design Company 20 years ago. Derek and his team are dedicated to creating thoughtful, effective and impactful solutions that help companies clarify their messaging, move their brands forward and achieve impactful results.

Tessa Sussner portrait

TESSA

SUSSNER

EMPLOYEE #:

0006

Partner, Senior Account Manager

As a client you want to work with an account manager that listens to your input, ideas and takes them seriously. You are in good hands with Tessa. Her 25 years of experience, graphic design degree and award-winning team gives her the knowledge and know-how to listen, process and deliver the most thoughtful creative to meet your business objectives. She may want to chat about her kids, her strange cat-like dog or her love for card games - but she will quickly get to the point and get the job done.

Tanya Jacobson portrait

TANYA

JACOBSON

EMPLOYEE #:

0020

Art Director

Visually representing a client's story and where they desire to be is where Tanya thrives. She provides concise and meaningful creative through thoughtful exploration, research and client conversations. Tanya has a thorough understanding of brand progression, extension and growth, which allows a client's brand to not only excel, but also have a genuine purpose. For 8+ years, Tanya has been a valuable team member that is fluent in sarcasm, pushes boundaries, and is passionate about getting the best possible results.

  • Fully comprehensive in brand execution & design.
  • Skillfully expresses the verbal through visual.
  • Art Directs & collaborates for the most creative creative.
  • Is genuinely passionate about typography and the utilization of space.
  • Dedicated hunter and designer, a rare combo.
Danielle Odeen portrait

DANIELLE

ODEEN

EMPLOYEE #:

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Designer

Danielle understands that a client’s needs range from large brand initiatives to the smallest details. From refreshing a brand identity to implementing a social media strategy, she has your goals in mind. That’s why Danielle is motivated to apply a thoughtful design approach, an entrepreneurial spirit and a can-do attitude to exceed her client’s expectations.

  • Design talents complemented with skillfulness behind the lens of a camera.
  • Excited by SEO – searchability, findability & improving google rankings.
  • Recognized with the Women Lead Award by the 2018 AIGA National Design Conference.
  • Received Pro Atribvs Recognition from Concordia University St. Paul.
  • Passionate about all things volleyball – and an adorable mini-boxer named Rosie.
Robin Faust portrait

ROBIN

FAUST

EMPLOYEE #:

0026

Controller

Robin understands that our clients want professional, courteous and clear communication regarding financial housekeeping. Which is why she has been applying her almost 30 years of bookkeeping/controller/accounting experience to taking care of the finances at SDCo since 2013.

  • University of Minnesota Graduate.
  • Wicked good at organizing money.
  • Devoted to her kids – both human and feline.
Blake Spiegel portrait

BLAKE

SPIEGEL

EMPLOYEE #:

0035

Designer

Your brand doesn’t just need a creative solution, but a creative solution that helps you achieve your business goals. Blake understands and finds joy in each step of Sussner’s process from brand research and exploration all the way through the final details of a robust brand identity system. Blake is dedicated to delivering kickass branding that drives results.

  • Excited by creative challenges and in getting deep into the meticulous details
  • Knowledgable in print production that makes sure things gets done right, the first time
  • Concerned he might be spending too much money on new tattoos…but knows it’s worth it
Tucker Larson portrait

TUCKER

LARSON

EMPLOYEE #:

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Junior Account Manager

Tucker understands that sophisticated brand strategies create competitive separation for companies and change the playing field of business. Proper development and execution of the right brand strategy result in incredible clarity and achievement for long and short term business goals.

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