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Aug 3, 2026
The Members Your Club Keeps Overlooking
A club that only listens to its most engaged members is optimizing for people who already feel like they belong.
Jul 7, 2026
The Milestone You Almost Let Pass By
Clubs that use milestone moments well start planning six months to a year in advance, long before the anniversary date arrives.
Jun 23, 2026
Members Don't Join Clubs. They Join Cultures.
Most clubs measure success by satisfaction. But satisfaction measures the transactional experience. It doesn't tell you whether they feel like a club owner or a customer.
Jun 9, 2026
A GM's First 90 Days: How We Do It vs. Who We Are
You've just been hired as a general manager. And you have 90 days, a window to see the club clearly before habit and familiarity take over.
May 27, 2026
Membership Directors Don't Give Tours. They Architect Belonging.
Traditional new member onboarding focuses on orientation. A welcome packet. A tour. Maybe a group happy hour. But Melissa Hansen treats it as a year long journey.
May 12, 2026
Training Is the How. Culture Is the Why.
Most clubs treat training as onboarding, compliance, basic tasks. Something you complete and move past. Exceptional clubs understand that training is how you build culture.
May 5, 2026
Your Website Is Your Digital Clubhouse
And just like your physical clubhouse, it either creates a sense of belonging or it does not.
Apr 3, 2026
When Does Member Onboarding Actually Create Belonging?
Exceptional clubs treat onboarding as cultural immersion. They focus on helping new members understand who the club is, what makes it special, and why they belong.
