March 12, 2025
How communication drives member satisfaction in private clubs.
We spoke with Ricky L. Potts Jr. CCM, a private club marketing expert, about how strategic communication strengthens member satisfaction.
December 12, 2024
Derek's Appearance on Driver$ with Jon Last and David Klein
In a recent episode of the Driver$ podcast, hosted by Jon Last and David Klein, Derek had the opportunity to share his expertise on role of branding in the golf industry.
December 4, 2024
Time to evolve your club brand?
In a recent edition of Notable, a publication for private club executives, Sussner covers the right time to evolve your club's brand.
October 14, 2024
Strategic Brand Development for Private Clubs on The Wednesday Match Play Podcast
In a recent episode of The Wednesday Match Play Podcast, powered by Epic Golf Club, Derek Sussner was featured to discuss the vital role of brand development and design in sha
September 3, 2024
How Tournament Branding Boosts Engagement at Private Clubs
In the highly competitive world of private clubs, effective branding goes beyond just a logo—it's about building a comprehensive brand architecture that deeply resonates with
August 7, 2024
Derek's Appearance on Private Club Radio
Branding goes deeper than your cost of goods or services, further than the color of your logo, and is greater than your messaging.
July 16, 2024
Does Your Private Club Brand Need a Refresh?
If you think golf clubs are just about green lawns and fancy amenities, think again. It’s time for private club brands to step up their game.
May 20, 2024
The Core of Connection
Explore how establishing a clear and meaningful brand stance can significantly enhance your business's connection with its audience.
May 13, 2024
The Strategic Layers of a Brand Refresh
A brand refresh is not a one-time project but a continuous journey. It involves regular check-ins and updates to ensure the brand remains aligned with its strategic goals and
May 3, 2024
Beyond The Basics
How and when do we effectively use features and benefits to not just sell, but also enhance the brand narrative?
April 12, 2024
Should You Listen To or Lead Your Customers?
Within the challenge of any rebrand is the challenge of managing customers’ perception of change.
April 5, 2024
Branding For Private Golf
There is a call for private clubs to represent more than tradition in their brands, and we're here to answer.
February 21, 2024
Living Your Brand
Your brand is more than just logos and slogans, it's a lifestyle that encapsulates who you are and what you stand for.
January 31, 2024
What Makes Your Brand Authentic
Knowing how your brand stands out is the key to being authentic in a crowded marketplace.
November 27, 2023
Reviewing Your Competition's Creative
Analyzing ones competition can be as important as analyzing ones self.
October 2, 2023
Developing vs Amplifying a Brand
Is this a matter of your core story being outdated, irrelevant, or maybe substandard from the start? Or, is your story a strong one, but you just don’t tell it well?
September 11, 2023
Refreshing a Sporting Goods Brand
Shock Doctor had a long and valid history of innovation, and they leaned into it hard.
August 1, 2023
Brand Perception is Real
To define your brand's peception, start by approaching it with the honest goal of arriving somewhere authentic for you and your operation.
July 11, 2023
What is a Brand?
Beyond how your product functions or your service is performed, your brand is influenced by the gut feeling each individual walks away with.
July 5, 2023
Branding Golf Courses vs. Golf Clubs
The new wave of players have higher expectations when it comes to branding and a brand experience.
May 10, 2023
Rebranding a Golf Course
To help Albion Ridges tell its story, to help it stand out in a meaningful and memorable way, we focused on the spirit of the club and its people and the vision of the owners.
April 11, 2023
Tagline—Your Verbal Logo
In the hierarchy of branding, the tag sits just below your logo, often literally and always figuratively.
March 3, 2023
Evolving an Athletic Department Brand
We’ve concluded that the best way to blog-on about, “Evolving an athletic department brand” at an academic institute, is to dig into one we actually did.
February 20, 2023
Join the Club?
Membership-based organizations are uniquely audience- and community-focused, requiring nuanced alterations.
February 6, 2023
The Internal You
Create a culture where work is rewarding, motivation is meaningful, and being a part of a team makes people happy.
January 20, 2023
Stereotype This
While in general, here in civilized society, we don’t recommend stereotyping your fellow humans (or their dogs). But in brand marketing, we highly recommend it.
January 10, 2023
Derek's Interview in VoyageMinnesota Magazine
"In branding world-class teams, we work to give that force a name, a shape, a voice — a tangible expression."
December 20, 2022
Aren't Brands Just Logos?
Well, yes and no, not so much, and not really, but sort of, okay hang on, let’s discuss.
December 7, 2022
Derek's Guest Appearance on Journey Map
“A turning point was when we started getting hired by clients to be a partner rather than a vendor.”
October 21, 2022
Vision Check
We all need to be a bit more like the 5-year old, who without knowing it, forces us to the essence of our reasoning, and the larger vision behind our statements.
September 21, 2022
Branded Environments, aka, your home
Like any environment that you’re a part of routinely and frequently, you can easily overlook things. At the core, this is why intelligently and creatively branded environments
August 29, 2022
Eliminate Content Discontent
Content—The Marketing Meat* *Aka, “protein” as to include vegetarian, vegan, pescatarian and other nonmeat based marketing diets.
August 26, 2022
Your Name Here
Make a name for yourself … or better yet, let us help. Sounds simple enough, just call it something, slap up a sign and get to work.
July 11, 2022
Visualize branding success
The visual aspect of your brand and branding should never be seen as secondary or an afterthought.
June 27, 2022
Positioning “different” and “distinct”
Before a brand can become different, distinct, or simply have half a chance of succeeding—it requires a well-crafted brand foundation.
June 13, 2022
“Different” vs “Distinct”
Branding goes deeper than your cost of goods or services, further than the color of your logo, and is greater than your messaging.
