May 10, 2023

Rebranding a Golf Course

To help Albion Ridges tell its story, to help it stand out in a meaningful and memorable way, we focused on the spirit of the club and its people and the vision of the owners.

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April 11, 2023

Tagline—Your Verbal Logo

In the hierarchy of branding, the tag sits just below your logo, often literally and always figuratively.

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March 3, 2023

Evolving an Athletic Department Brand

We’ve concluded that the best way to blog-on about, “Evolving an athletic department brand” at an academic institute, is to dig into one we actually did.

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February 20, 2023

Join the Club?

Membership-based organizations are uniquely audience- and community-focused, requiring nuanced alterations.

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February 6, 2023

The Internal You

Create a culture where work is rewarding, motivation is meaningful, and being a part of a team makes people happy.

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January 20, 2023

Stereotype This

While in general, here in civilized society, we don’t recommend stereotyping your fellow humans (or their dogs). But in brand marketing, we highly recommend it.

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January 10, 2023

Derek's Interview in VoyageMinnesota Magazine

"In branding world-class teams, we work to give that force a name, a shape, a voice — a tangible expression."

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December 20, 2022

Aren't Brands Just Logos?

Well, yes and no, not so much, and not really, but sort of, okay hang on, let’s discuss.

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December 13, 2022

We're on a Mission

Mission drives the language and the energy of your brand.

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December 7, 2022

Derek's Guest Appearance on Journey Map

“A turning point was when we started getting hired by clients to be a partner rather than a vendor.”

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October 31, 2022

At The Heart

What business are you in?

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October 21, 2022

Vision Check

We all need to be a bit more like the 5-year old, who without knowing it, forces us to the essence of our reasoning, and the larger vision behind our statements.

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September 21, 2022

Branded Environments, aka, your home

Like any environment that you’re a part of routinely and frequently, you can easily overlook things. At the core, this is why intelligently and creatively branded environments

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September 10, 2022

Research This

Digging into brand facts, stats, data and digits

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August 29, 2022

Eliminate Content Discontent

Content—The Marketing Meat* *Aka, “protein” as to include vegetarian, vegan, pescatarian and other nonmeat based marketing diets.

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August 26, 2022

Your Name Here

Make a name for yourself … or better yet, let us help. Sounds simple enough, just call it something, slap up a sign and get to work.

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August 15, 2022

The Strategy of Story

There’s power and purpose in story

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July 25, 2022

Visual positioning

Personal preferences should not guide color, design and aesthetic.

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July 11, 2022

Visualize branding success

The visual aspect of your brand and branding should never be seen as secondary or an afterthought.

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June 27, 2022

Positioning “different” and “distinct”

Before a brand can become different, distinct, or simply have half a chance of succeeding—it requires a well-crafted brand foundation.

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June 13, 2022

“Different” vs “Distinct”

Branding goes deeper than your cost of goods or services, further than the color of your logo, and is greater than your messaging.

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Create a Meaningful Connection

We help our clients plant, raise and rally around their flag. We give them renewed purpose and pride as they unfurl their banner and hoist it up the metaphoric flagpole. We collaborate with challenger-minded organizations to make their meaningful, high-flying mark on the world.