May 20, 2024

The Core of Connection

Explore how establishing a clear and meaningful brand stance can significantly enhance your business's connection with its audience.

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May 13, 2024

The Strategic Layers of a Brand Refresh

A brand refresh is not a one-time project but a continuous journey. It involves regular check-ins and updates to ensure the brand remains aligned with its strategic goals and

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May 3, 2024

Beyond The Basics

How and when do we effectively use features and benefits to not just sell, but also enhance the brand narrative?

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April 12, 2024

Should You Listen To or Lead Your Customers?

Within the challenge of any rebrand is the challenge of managing customers’ perception of change.

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April 5, 2024

Branding For Private Golf

There is a call for private clubs to represent more than tradition in their brands, and we're here to answer.

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March 5, 2024

Managing a Brand Tranformation

A brand transformation is not always linear.

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February 21, 2024

Living Your Brand

Your brand is more than just logos and slogans, it's a lifestyle that encapsulates who you are and what you stand for.

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January 31, 2024

What Makes Your Brand Authentic

Knowing how your brand stands out is the key to being authentic in a crowded marketplace.

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November 27, 2023

Reviewing Your Competition's Creative

Analyzing ones competition can be as important as analyzing ones self.

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November 3, 2023

Interviewing Your Audience

We ask, we listen, we converse.

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October 26, 2023

Assumption Reversal

Take what you think you know, and learn from it.

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October 2, 2023

Developing vs Amplifying a Brand

Is this a matter of your core story being outdated, irrelevant, or maybe substandard from the start? Or, is your story a strong one, but you just don’t tell it well?

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September 11, 2023

Refreshing a Sporting Goods Brand

Shock Doctor had a long and valid history of innovation, and they leaned into it hard.

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August 1, 2023

Brand Perception is Real

To define your brand's peception, start by approaching it with the honest goal of arriving somewhere authentic for you and your operation.

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July 11, 2023

What is a Brand?

Beyond how your product functions or your service is performed, your brand is influenced by the gut feeling each individual walks away with.

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July 5, 2023

Branding Golf Courses vs. Golf Clubs

The new wave of players have higher expectations when it comes to branding and a brand experience.

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May 10, 2023

Rebranding a Golf Course

To help Albion Ridges tell its story, to help it stand out in a meaningful and memorable way, we focused on the spirit of the club and its people and the vision of the owners.

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April 11, 2023

Tagline—Your Verbal Logo

In the hierarchy of branding, the tag sits just below your logo, often literally and always figuratively.

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March 3, 2023

Evolving an Athletic Department Brand

We’ve concluded that the best way to blog-on about, “Evolving an athletic department brand” at an academic institute, is to dig into one we actually did.

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February 20, 2023

Join the Club?

Membership-based organizations are uniquely audience- and community-focused, requiring nuanced alterations.

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February 6, 2023

The Internal You

Create a culture where work is rewarding, motivation is meaningful, and being a part of a team makes people happy.

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January 20, 2023

Stereotype This

While in general, here in civilized society, we don’t recommend stereotyping your fellow humans (or their dogs). But in brand marketing, we highly recommend it.

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January 10, 2023

Derek's Interview in VoyageMinnesota Magazine

"In branding world-class teams, we work to give that force a name, a shape, a voice — a tangible expression."

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December 20, 2022

Aren't Brands Just Logos?

Well, yes and no, not so much, and not really, but sort of, okay hang on, let’s discuss.

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December 13, 2022

We're on a Mission

Mission drives the language and the energy of your brand.

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December 7, 2022

Derek's Guest Appearance on Journey Map

“A turning point was when we started getting hired by clients to be a partner rather than a vendor.”

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October 31, 2022

At The Heart

What business are you in?

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October 21, 2022

Vision Check

We all need to be a bit more like the 5-year old, who without knowing it, forces us to the essence of our reasoning, and the larger vision behind our statements.

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September 21, 2022

Branded Environments, aka, your home

Like any environment that you’re a part of routinely and frequently, you can easily overlook things. At the core, this is why intelligently and creatively branded environments

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September 10, 2022

Research This

Digging into brand facts, stats, data and digits

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August 29, 2022

Eliminate Content Discontent

Content—The Marketing Meat* *Aka, “protein” as to include vegetarian, vegan, pescatarian and other nonmeat based marketing diets.

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August 26, 2022

Your Name Here

Make a name for yourself … or better yet, let us help. Sounds simple enough, just call it something, slap up a sign and get to work.

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August 15, 2022

The Strategy of Story

There’s power and purpose in story

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July 25, 2022

Visual positioning

Personal preferences should not guide color, design and aesthetic.

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July 11, 2022

Visualize branding success

The visual aspect of your brand and branding should never be seen as secondary or an afterthought.

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June 27, 2022

Positioning “different” and “distinct”

Before a brand can become different, distinct, or simply have half a chance of succeeding—it requires a well-crafted brand foundation.

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June 13, 2022

“Different” vs “Distinct”

Branding goes deeper than your cost of goods or services, further than the color of your logo, and is greater than your messaging.

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Create a Meaningful Connection

We help our clients plant, raise and rally around their flag. We give them renewed purpose and pride as they unfurl their banner and hoist it up the metaphoric flagpole. We collaborate with challenger-minded organizations to make their meaningful, high-flying mark on the world.