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Jun 9, 2026
A GM's First 90 Days: How We Do It vs. Who We Are
You've just been hired as a general manager. And you have 90 days, a window to see the club clearly before habit and familiarity take over.
May 27, 2026
Membership Directors Don't Give Tours. They Architect Belonging.
Traditional new member onboarding focuses on orientation. A welcome packet. A tour. Maybe a group happy hour. But Melissa Hansen treats it as a year long journey.
May 12, 2026
Training Is the How. Culture Is the Why.
Most clubs treat training as onboarding, compliance, basic tasks. Something you complete and move past. Exceptional clubs understand that training is how you build culture.
May 5, 2026
Your Website Is Your Digital Clubhouse
And just like your physical clubhouse, it either creates a sense of belonging or it does not.
Apr 3, 2026
When Does Member Onboarding Actually Create Belonging?
Exceptional clubs treat onboarding as cultural immersion. They focus on helping new members understand who the club is, what makes it special, and why they belong.
Feb 17, 2026
Where Brand Meets Belonging: Lessons from a Private Club Golf Professional
At top private clubs the golf pro's role is not managing golf instruction and events, but has become about designing belonging.
Feb 5, 2026
10 Lessons from 5 Years of Private Club Brand Transformation
Ten lessons that matter when clubs define who they are, create member belonging, and lead change with confidence. Insights that will change how you approach transformation.
Jan 14, 2026
What General Managers Need to Know Before Launching a Brand Transformation
Lessons from a 30-Year Club Identity Change. This is a peer sharing what really happens when you transform a club's identity with discipline and care.
