May 10, 2023
Rebranding a Golf Course
To help Albion Ridges tell its story, to help it stand out in a meaningful and memorable way, we focused on the spirit of the club and its people and the vision of the owners.
April 11, 2023
Tagline—Your Verbal Logo
In the hierarchy of branding, the tag sits just below your logo, often literally and always figuratively.
March 3, 2023
Evolving an Athletic Department Brand
We’ve concluded that the best way to blog-on about, “Evolving an athletic department brand” at an academic institute, is to dig into one we actually did.
February 20, 2023
Join the Club?
Membership-based organizations are uniquely audience- and community-focused, requiring nuanced alterations.
February 6, 2023
The Internal You
Create a culture where work is rewarding, motivation is meaningful, and being a part of a team makes people happy.
January 20, 2023
Stereotype This
While in general, here in civilized society, we don’t recommend stereotyping your fellow humans (or their dogs). But in brand marketing, we highly recommend it.
January 10, 2023
Derek's Interview in VoyageMinnesota Magazine
"In branding world-class teams, we work to give that force a name, a shape, a voice — a tangible expression."
December 20, 2022
Aren't Brands Just Logos?
Well, yes and no, not so much, and not really, but sort of, okay hang on, let’s discuss.
December 7, 2022
Derek's Guest Appearance on Journey Map
“A turning point was when we started getting hired by clients to be a partner rather than a vendor.”
October 21, 2022
Vision Check
We all need to be a bit more like the 5-year old, who without knowing it, forces us to the essence of our reasoning, and the larger vision behind our statements.
September 21, 2022
Branded Environments, aka, your home
Like any environment that you’re a part of routinely and frequently, you can easily overlook things. At the core, this is why intelligently and creatively branded environments
August 29, 2022
Eliminate Content Discontent
Content—The Marketing Meat* *Aka, “protein” as to include vegetarian, vegan, pescatarian and other nonmeat based marketing diets.
August 26, 2022
Your Name Here
Make a name for yourself … or better yet, let us help. Sounds simple enough, just call it something, slap up a sign and get to work.
July 11, 2022
Visualize branding success
The visual aspect of your brand and branding should never be seen as secondary or an afterthought.
June 27, 2022
Positioning “different” and “distinct”
Before a brand can become different, distinct, or simply have half a chance of succeeding—it requires a well-crafted brand foundation.
June 13, 2022
“Different” vs “Distinct”
Branding goes deeper than your cost of goods or services, further than the color of your logo, and is greater than your messaging.
