Branding accuracy, accessibility, & affordability.
Uneekor is a Korean-based golf technology company with a decade of success in Asia. But the current Uneekor brand lacked cohesion and consistency, and it lacked a perception of performance in the USA and Canadian markets.
Uneekor realized an opportunity to fill a hole in the industry with its golf simulator and launch monitor products. And the Uneekor brand needed to be positioned to resonate with both individual and commercial golf customers to be successful.
Providing power to a golf technology brand.
A refined logo for the corporate brand led to a defined brand architecture for their growing product line. Their new launch monitors’ naming convention and brand identity have set them up for growth in North American golf markets.