
United Sports Brands
CLIENTSporting Goods
INDUSTRYBrand Extension, Environmental Graphics, Print Collateral
TACTICSIn the beginning there were five distinct and established sporting goods brands—one of them, our beloved client McDavid. Thanks to the refreshed attractiveness of McDavid, a merger was conceived and United Sports Brands emerged. A collective of Shock Doctor, Nathan Sports, Cutters Sports, XO Athletic and McDavid USA now form a powerhouse force in sporting gear. We were tasked with extending USB's fledgling identity, guiding their efforts in branding their new flagship corporate office and keeping that creative wave flowing into sales materials. The big goal: bring five dynamic players together to work from the same game plan.
OBJECTIVEEXPANDING INTO A NEW SPACE
For our first engagement USB came to us with their new logo already in place, looking to carve a home out of their newly built house. We took their identity and gave it depth as we worked through eight areas of their new office space. Great effort was put into making sure the signage carried all five of the brands with equal weight, while also planning for the future. Pieces were created modularly whenever possible, to allow the integration of brands acquired in the future.

I’ve had the privilege of working with the SDCo team for more than 7 consecutive years, and each year they continue to amaze me—what a dependable, smart, resourceful and tremendously talented team! Our new HQ graphics have a modern, cohesive look, impressing visitors and employees alike.
Mary Horwath, Senior Vice President Marketing
“ ”INKING UP
Following on the heels of branding the USB office environment, we jumped into printed materials to support their next year of product innovation and sales. A short run of books—the First Look Book—was created as a preview for key account holders to drool over. Then we jumped into the fully detailed, highly technical, heavy lifting product listings in the 186-page Annual Catalog. These companion books kicked off the new USB venture and showed buyers that these guys are no joke!

RECOGNITION:
OTHER PROJECTS:

Office Graphics & Branding

Rev Real Estate

Speaking

TASC

New York Tech

StoryBrand

AT&T Tower

Premier Pontoons

Shock Doctor

Amino Vital

Office Graphics & Branding

Rev Real Estate

Speaking

TASC

New York Tech

StoryBrand

AT&T Tower

Premier Pontoons

Shock Doctor

Amino Vital

Office Graphics & Branding

Rev Real Estate

Speaking

TASC

New York Tech

StoryBrand

AT&T Tower

Premier Pontoons

Shock Doctor

Amino Vital