Welcome to Clubs Made Meaningful
A Podcast by Sussner
What transforms a private club from good to unforgettable? It’s more than facilities: it’s the meaning behind them.
Clubs Made Meaningful explores how belonging drives member satisfaction, loyalty, and long-term value. Hosted by Derek Sussner and Tucker Porter-Larson, the podcast features conversations with club leaders and industry experts on the intersection of strategy, culture, and identity—and how both dimensions of member value work together: Access (tangible experiences) and Belonging (emotional connection that creates loyalty).
Strategic clarity should guide capital decisions, not the other way around. When clubs align what they offer with what members feel, transformation becomes possible.
Sorry, no results were found.
Feb 9, 2026
The Importance of TraditionEpisode 106
When members invoke tradition to resist change, are they protecting something essential or just clinging to familiar comfort?
Jan 20, 2026
Digital Belonging with Sean Bleyl of MembersFirstEpisode 105
Derek and Tucker are joined by Sean Bleyl, Client Development Executive at MembersFirst, to explore how to create digital experiences that inform and inspire engagement.
Jan 12, 2026
The Courage to Lead Beyond Member ApprovalEpisode 104
This episode explores the role of board members as stewards, discussing why confidence, clear vision, & mission-driven decision making matter more than member approval.
Dec 29, 2025
Designing for Belonging with Kevin Carroll of Peacock + LewisEpisode 103
Kevin Carroll of Peacock + Lewis joins Derek and Tucker to discuss how thoughtful facility design, food & beverage strategy, and programming shape lasting member value.
Dec 29, 2025
When Does Onboarding Actually Create Belonging?Episode 102
Derek and Tucker take a deep look at the continuous cycle of member recruiting through the eyes of the often most overlooked and valuable asset—the new member.
Dec 1, 2025
Where Brand Meets Belonging with Jake Vogt, PGA, The Club at Golden ValleyEpisode 101
Derek and Tucker sit down with Jake Vogt of The Club at Golden Valley to discuss the role of a golf professional in creating lasting member value in private clubs.
Nov 17, 2025
Takeaways from 5 Years of Private Club BrandingEpisode 100
In this milestone episode, Derek and Tucker reflect on the lessons that keep surfacing across Sussner’s work with private clubs.
Nov 3, 2025
Why Private Clubs Undertake Branding WorkEpisode 99
Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.
Oct 20, 2025
From Brand Strategy to Reality with Alyssa Riegel of Frenchman’s Creek Beach & Country ClubEpisode 98
Derek and Tucker are joined by Alyssa Riegel, Director of Marketing & Communications at Frenchman’s Creek Beach and Country Club, to discuss the brand’s transformation.
