Mission United, Team United, Brands United.

NYITThe Challenge

Five distinct and established sporting goods brands merged, and United Sports Brands emerged. Shock Doctor, Nathan Sports, Cutters Sports, XO Athletic, and McDavid formed a force in sports gear. And the parent brand identity needed an expansion to support this team of powerhouse brands.

The Solution

The United Sports Brands vision and mission inspired brand language and graphics that unified headquarters, including reception, meeting, showroom, office, and warehouse spaces. And the design of catalogs, marketing, and sales materials engages their audience of national retailers.

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