Mission United, Team United, Brands United.
The Challenge
Five distinct and established sporting goods brands merged, and United Sports Brands emerged. Shock Doctor, Nathan Sports, Cutters Sports, XO Athletic, and McDavid formed a force in sports gear. And the parent brand identity needed an expansion to support this team of powerhouse brands.
The Solution
The United Sports Brands vision and mission inspired brand language and graphics that unified headquarters, including reception, meeting, showroom, office, and warehouse spaces. And the design of catalogs, marketing, and sales materials engages their audience of national retailers.
Testimonial
I’ve had the privilege of working with the Sussner team for several years, and each year they continue to amaze me—what a dependable, smart, resourceful and tremendously talented team! Our HQ graphics have a modern, cohesive look, impressing visitors and employees alike.
— Mary Horwath, Senior Vice President Marketing
Branded to Expand.
The Result
The united and energized brand is built to tell the story of product innovation to sporting goods retail leaders for years to come – relentlessly, diligently, and brilliantly. And United Sports Brands is prepared to welcome newly acquired consumer brands into the family seamlessly and effectively warehouse spaces. And the design of catalogs, marketing, and sales materials engages their audience of national retailers.
