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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

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Build These 5 Things to Grow Your Business

If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.

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Rev Real Estate

CLIENT

Commercial & Residential Real Estate

INDUSTRY

Branding, Messaging, Web Design, Print Collateral

TACTICS

REV is one of the top residential real estate agencies in the state of Wyoming. For 13 years, they’ve been providing customers with many a restful nights’ sleep even in the thick of the buying and selling process—with repeat customers and referrals to prove it. The new brand’s objective was to position REV as an innovative and welcoming company that stood out among other local agencies. REV’s brand needed to tell a story, connect, and “wow” the community that they are so actively a part of.

OBJECTIVE

MEADOWLARK

REV does real estate differently by putting clients’ concerns at ease through complete transparency, communication, and honesty. The logo, symbolizing both freedom and a sense of place, was inspired by the Western Meadowlark, the Wyoming official state bird. The Meadowlark not only has a beautiful and personal song, but it also has a unique capability of building a structurally sound roof over their homes. Similar to what REV will do for you.

Our logo is already recognized locally and we have had an incredibly positive response to that as well as our story and our website. I knew we could do this, but the response has been more than we could have imagined.

Erynne Selk, Broker/Owner, REV Real Estate

MESSAGING

We dug into our branding toolbox to develop strong and meaningful messaging that spoke to REV’s current and future clientele. We advised REV to identify the real negative issues of buying or selling property and focus on how they do things differently. The overwhelming stress and angst of home-buying are very real, but REV executes a personalized approach based on the client’s needs, allowing for an incredible experience. REV empowers the client with the information, the plan, and the support they need to feel completely confident in their decision.

THE REVOLUTION

Realtors and agencies tend to look similar to one another and struggle to stand apart. REV needed to stand on its own dynamically and impressively. We introduced meaningful patterns, tactile branded textures, a sophisticated color palette, and strong messaging to help tell REV’s story alongside the logo. REV’s impactful brand is sure to make its mark on the community.

RECOGNITION:

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