New York Tech
A brand that inspires fans, athletes, and alumni.
To attract and recruit top talent in athletics, the New York Institute of Technology (NYIT/New York Tech) needed to tell a better story of the school’s vision, refresh its dated Bear mascot, and elicit elevated school spirit.
To engage and resonate deeply with alumni, students, and fans, the refreshed brand celebrates the importance of competition, the essence of the team, and the school’s dedication to its athletics and student-athletes.
On-field passion breeds off-field respect.
This passionate refresh reignited all audiences’ pride in their distinguished university. In the past, individuals described the school’s spirit as “dated”, “not memorable”, and even “laughable.” Now, the Bears are ready to be respected on the field, off the field, from the stands, and in classrooms.
“Our goal from the beginning was to create an identity that honored our past, projected to the future, and is timeless in nature. The new brand exceeds our expectations and resonates with alumni, students, and fans – simply put the team at Sussner nailed it!”
— Daniel Vélez, Director of Intercollegiate Athletics and Recreation