GRAMERCY

The Challenge

After a decade of success, Gramercy Development Co. was sold, and under the new ownership, the organization went out of business. After 12 years of dormancy, new leadership needed to re-invent Gramercy for a new generation.

The Solution

The new brand represents an organization that develops beautifully designed co-op living spaces for active seniors. The organization was now rooted in impactful values and determined to contribute to its community.

Having re-established its reputation, the new Gramercy has been flourishing as it look to the next decade. Their mission of providing opportunity and joy for their residents is notable and recognized by their key audiences: residents and their families, equity partners, and their communities.