Reintroducing a brand at the center of the City.

The Challenge

With the most significant real estate footprint in the heart of downtown Minneapolis, the revamped and renovated City Center needed to rebuild its perception as the retail and corporate office hub to help attract customers, shoppers and impactful, right-fit tenants.

The Solution

City Center’s key value proposition is to provide business owners confidence in relocating to its downtown location, invite people and families looking for shopping, restaurants, theaters, and sporting events, and to position City Center’s as an axis for everyday work and life.

Attract more customers, and the best employees.

With a refreshed brand that identifies the connected, convenient and safe spaces in the heart of downtown, City Center is actively adding businesses and retailers that recognize the benefits of being at the center of…everything.