
AT&T Tower
CLIENTCommercial Property
INDUSTRYBranding, Environmental Graphics & Wayfinding Signage, Print Collateral
TACTICSAT&T Tower, the iconic skyscraper that stands in the heart of downtown Minneapolis, renovated their interior environment and added new amenities for the tenants of the building. The Tower’s management group, Ryan Companies, hired us to evolve the property’s brand from their current identity to one that better represents the unique personality of the building, and also differentiated the Tower’s brand from the highly recognized AT&T corporate brand. The goal was to create a refreshed brand for a building that people could identify with and want to be part of, resulting in both attracting and retaining tenants.
OBJECTIVELOCATION, LOCATION, LOCATION!
Supportive graphics help tell the story of the active culture in the central hub of downtown Minneapolis.

We love it so much, truly brilliant work!
AT&T Tower
“ ”GET THERE FROM HERE
Your ultimate connection to everything downtown Minneapolis. AT&T Tower’s new brand identity reflects the interconnectivity, physically & symbolically to the city, culture and the people. With both interior and exterior architectural inspiration, the brand refresh uses dynamic angles to simulate the energy and modern aesthetic of AT&T’s new space.
