Elevating a golf brand to stand out.

Since launching the reimagined brand, Albion Ridges has doubled merchandise sales and increased overall revenues by 20%.

The Challenge

Struggling to stand out in the sea of Minnesota golf courses, Albion Ridges Golf Club needed to stand up to attract golfers who have endless options for their weekend golf and week-day golf leagues.

The Solution

The leadership wanted to communicate the club’s values, and the project focused on rethinking the identity that golfers share. Instead of natural elements and wildlife, Albion Ridges’ new brand represents the unique personality and spirit of its course, its 27 holes, the heart of camaraderie, and the community of golf.


Identifying with golfers from far and wide.

The implementation of this approachable brand inspired ownership. With a new energy and a newly branded silo on Hole 1, the course welcomed excited regulars and a record number of first-time visitors. And the club posted the best-ever sales of branded merchandise. Albion Ridges Golf Club has staked its rightful claim on the Twin Cities area golf destinations map.


Working with your team to discuss the “why” and new path we could head down opened the eyes of our team, myself, and owners to far more possibilities than we ever imagined. Our new design and overall branding have significantly impacted our image and, ultimately, our bottom line.

— Steve Fessler, PGA, Director of Golf/General Manager