Redefining an Established Sporting Goods Brand
If your current marketing isn’t resonating, or if you feel relegated to competing on price, it may be that your messaging is too focused on your sports products rather than on your customer’s sports problems.
When it comes to branding, sometimes all it takes is a fresh set of eyes to re-energize your organization. It’s easy to get so caught up in the day-to-day marketing and operations that you lose sight of your brand’s true potential. This is where specialization can be a game-changer for your business.
Our branding approach digs into the history, emotion, vision, and culture that makes your organization one-of-a-kind. We celebrate the bond of teammates, the challenge of competition, and the potential to make a mark on the world.
Post rebrand, McDavid overtook their primary competitor to lead the Sports Med market. This noticeable market success and newfound brand recognition led to a double digit product sales increase and McDavid’s lucrative acquisition by United Sports Brands.
Expectations for sporting goods have completely shifted. Audiences now need to believe not only in the product but also in the company behind it – their attention to a company’s value is a significant driver of their commercial habits.