McDavid
Redefining an Established Sporting Goods Brand
— Don’t Waste Time Marketing.
Before you tackle marketing and communications tactics – like your website, your social media, or customer communications – you need to know your story and what your brand stands for. An organization’s story is the foundation of its brand, culture, and its marketing strategy.
Are Customers Listening to You?
If your current marketing isn’t resonating, or if you feel relegated to competing on price, it may be that your messaging is too focused on your sports products rather than on your customer’s sports problems.
Fresh Eyes Are a Branding Game-Changer
When it comes to branding, sometimes all it takes is a fresh set of eyes to re-energize your organization. It’s easy to get so caught up in the day-to-day marketing and operations that you lose sight of your brand’s true potential. This is where specialization can be a game-changer for your business.
Crafted With Intention
Our branding approach digs into the history, emotion, vision, and culture that makes your organization one-of-a-kind. We celebrate the bond of teammates, the challenge of competition, and the potential to make a mark on the world.
Brand for
Impact
Post rebrand, McDavid overtook their primary competitor to lead the Sports Med market. This noticeable market success and newfound brand recognition led to a double digit product sales increase and McDavid’s lucrative acquisition by United Sports Brands.
The World Has Changed. Let’s Conquer It.
Expectations for sporting goods have completely shifted. Audiences now need to believe not only in the product but also in the company behind it – their attention to a company’s value is a significant driver of their commercial habits.
