EPISODE 124
What Private Clubs Can Learn from Golf Course Owners with Jay Karen of NGCOA
Episode 124
Private clubs like to think they are the ones setting the pace for the rest of the golf industry. Jay Karen, CEO of the National Golf Course Owners Association, is not willing to let that assumption stand. Join Derek and Jay as they trade ideas in both directions, from gamified driving ranges to the AI agents that will soon be finding and booking tee times for the public.
Transcript currently unavailable—check back soon.
Expand Full Transcript
Transcript currently unavailable—check back soon.
More Content Like This
Sorry, no results were found.
Oct 12, 2026
Know Who You Are, Then Build It
A clubhouse is never neutral. The moment it opens, it's already making a statement about who the club is and who it's for, whether or not anyone meant to say it.
Sep 28, 2026
A Full Waitlist Is Not a Strategy
A waitlist can mean you're growing on purpose, or it can mean the timing worked out. From inside your own club, those two things can look identical.
Sep 25, 2026
Most Clubs Have a To-Do List That They Call a Strategy
Club boards say the word strategy constantly, but most clubs never fully untangle the difference between a goal, a strategy, and a tactic.
Sep 18, 2026
No Amount of Marketing Can Tell a Story You Haven't Uncovered
The instinct is to look for a better marketing channel, a sharper campaign or a new platform. But the channel is rarely the problem. What's usually missing is a clear story.
Aug 3, 2026
The Members Your Club Keeps Overlooking
A club that only listens to its most engaged members is optimizing for people who already feel like they belong.
Jul 7, 2026
The Milestone You Almost Let Pass By
Clubs that use milestone moments well start planning six months to a year in advance, long before the anniversary date arrives.
Jun 23, 2026
Members Don't Join Clubs. They Join Cultures.
Most clubs measure success by satisfaction. But satisfaction measures the transactional experience. It doesn't tell you whether they feel like a club owner or a customer.
Jun 9, 2026
A GM's First 90 Days: How We Do It vs. Who We Are
You've just been hired as a general manager. And you have 90 days, a window to see the club clearly before habit and familiarity take over.
May 27, 2026
Membership Directors Don't Give Tours. They Architect Belonging.
Traditional new member onboarding focuses on orientation. A welcome packet. A tour. Maybe a group happy hour. But Melissa Hansen treats it as a year long journey.
