EPISODE 101
Where Brand Meets Belonging with Jake Vogt, PGA
Episode 101
Derek and Tucker sit down with Jake Vogt, head Golf Professional at The Club at Golden Valley, to discuss the role of a golf pro in creating lasting member value, the significance of merchandising in enhancing member experience, and the challenges of navigating branding changes.
EPISODE TRANSCRIPTION
You get here before the sun rises and you leave when the sun sets. So it’s a long day for a golf pro.
Jake In a private facility, it’s being one, two, three steps ahead of your member. You’re always trying to think of what they might want next, have their bag ready, greeting their guests…
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