WORK

THE STANDOUTS OF THE STANDOUTS

We create standout brand identities that step forward, rise up against the competition, and make a difference. We give Marketing VPs – our “MVP’s” – the confidence, the support and the what-up to bolster sales, crystalize messaging, and put the competition in the rear-view mirror. Refreshed brand identities help customers lift status, attract and keep the best of the workforce.

We do what we do to propel you to your business goals. Tell us your goals and let’s go. Here’s how we do it: we clarify, we create and then we launch. See the list of capabilities in our toolbox that help our customers launch, support, and market their brand. Please have a look at the collection of standout customer example links on this page.

For more on-brand messaging and sales funnel deliverables check out our StoryBrand Certified Guide page.

REASONS TO REFRESH

ZeSa Fitness

CLIENT

Personal Training and Equipment

INDUSTRY

Branding, Product Graphics, Environmental Graphics & Signage, Print Collateral

TACTICS

Fitness expert Shanti Rainey approached us with a revolutionary idea for a product and approach to full-body conditioning. He had prototypes, a backlog of big picture dreams and the fire in his eyes as he explained it all. At the core of the system is an unstable workout surface, which is adjustable and always challenging for users. Our particular challenge was to brand this new philosophy and device in a way that was appealing to a market still emerging: people with the patience and concentration of yogis, but possessing the gym-rat's desire to achieve bodily perfection. Challenge gladly accepted.

OBJECTIVE

MORE THAN A PRODUCT

ZeSa has always been bigger than a fitness fad. This workout system changes as you progress toward your goal of strength and balance. Following that cue, we created a logo that is grounded and strong, but flexible. It even demonstrates its flexibility by changing into a figure, capable of the most challenging poses ZeSa has to offer.

I deeply appreciate Sussner’s dedication to getting everything done the right way. They have truly helped me crystallize my ideas and bring them to life. People are amazed and caught off guard by the beauty and thoughtfulness of ZeSa, from the branding and product design, to the studio space, and everywhere in between.

Shanti Rainey, Creator of ZeSa Fitness

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STUDIO ENTRANCE: Layers of cut vinyl were applied to the windows of the studio to create an appealing display from the outside and provide a level of privacy to classes being held within.

LIT FASCIA: A glowing ZeSa logo on bright teal stops potential customers in their tracks.

MANTRA: The name "ZeSa" is taken from Sanskrit, meaning "Balance." The ZeSa fitness system is based on the concept of deriving Strength from training in unstable environments.