10 Questions to Kick Off Your Branding Project

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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

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Office Signage Minneapolis, Minnesota

ZeSa Fitness

CLIENT

Personal Training and Equipment

INDUSTRY

Branding, Product Graphics, Environmental Graphics & Signage, Print Collateral

TACTICS

Fitness expert Shanti Rainey approached us with a revolutionary idea for a product and approach to full-body conditioning. He had prototypes, a backlog of big picture dreams and the fire in his eyes as he explained it all. At the core of the system is an unstable workout surface, which is adjustable and always challenging for users. Our particular challenge was to brand this new philosophy and device in a way that was appealing to a market still emerging: people with the patience and concentration of yogis, but possessing the gym-rat's desire to achieve bodily perfection. Challenge gladly accepted.

OBJECTIVE
Product Branding Minneapolis, Minnesota

MORE THAN A PRODUCT

ZeSa has always been bigger than a fitness fad. This workout system changes as you progress toward your goal of strength and balance. Following that cue, we created a logo that is grounded and strong, but flexible. It even demonstrates its flexibility by changing into a figure, capable of the most challenging poses ZeSa has to offer.

Branding Minneapolis, Minnesota

I deeply appreciate Sussner’s dedication to getting everything done the right way. They have truly helped me crystallize my ideas and bring them to life. People are amazed and caught off guard by the beauty and thoughtfulness of ZeSa, from the branding and product design, to the studio space, and everywhere in between.

Shanti Rainey, Creator of ZeSa Fitness

Office Signage Minneapolis, Minnesota

STUDIO ENTRANCE: Layers of cut vinyl were applied to the windows of the studio to create an appealing display from the outside and provide a level of privacy to classes being held within.

Office Signage Minneapolis, Minnesota

LIT FASCIA: A glowing ZeSa logo on bright teal stops potential customers in their tracks.

Office Signage Minneapolis, Minnesota

MANTRA: The name "ZeSa" is taken from Sanskrit, meaning "Balance." The ZeSa fitness system is based on the concept of deriving Strength from training in unstable environments.

Office Signage Minneapolis, Minnesota
Branding Minneapolis, Minnesota

WORKOUT APPAREL: Custom shirts with metallic prints keep ZeSa customers sweating in style.

Branding Minneapolis, Minnesota

BUSINESS CARDS: Digitally printed on uncoated paper.

OTHER PROJECTS: