Build These 5 Things to Grow Your Business

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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

Brand Worksheet Download

Build These 5 Things to Grow Your Business

If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.

Marketing Checklist Download


Book Derek Sussner to speak at your event.

Your audience is setting aside valuable time from their busy schedules to attend your event. They are looking for content that engages, inspires, and motivates, and useful takeaways they can use immediately to help their brand stand out.

Every business wants to tell a great story. But most companies are not effectively telling customers what they do or how their services will solve their customer’s problems.

With marketing leaders and business owners in mind, Derek’s talk looks at the impact of having a strong brand foundation and how to get your brand’s messaging right, so you are engaging customers and growing your business.

"This was the first discussion about how to help with messaging that actually resonated with me.”

- SEGC Meeting Attendee

As a StoryBrand Certified Guide,

Derek will show how to clarify messaging and build a sales funnel as outlined in Donald Miller’s business books Building a StoryBrand and Marketing Made Simple.

Click below to see how you can successfully Pivot Your Message to meet businesses’ changing needs.

Bringing insights from 20+ years of helping clients’ brands stand out, Derek’s talk will:

LOOK AT the steps involved in building a trustworthy brand foundation,
SHARE the StoryBrand formula that will help write a clear message,
DEMONSTRATE how to put clarified messaging to work in a sales funnel,
SHOW examples of results that clients have achieved after refreshing their brands.

"I encourage you to ping Derek Sussner at Sussner Design Company. I just watched him share how he helps clients clarify their message and stand out from the crowd...and the results (ROI) are very, very real.”

- Kurt Theriault, President, Allied Executives

Derek Sussner is the Founder & Executive Creative Director of SDCo.

As a StoryBrand Certified Guide, Derek believes business leaders deserve an ally who understands how to help their brand stand out from the crowd. Sussner Design has been helping companies since 1999 with creative solutions that include brand messaging, brand identity, product packaging, sales materials, branded environments, and website design. Derek and his team are dedicated to creating thoughtful and practical solutions that help companies better connect their brands with their customers, have more effective marketing materials, and achieve impactful results.

To book Derek to speak at your event:

CONTACT Derek at to schedule a phone or Zoom call,

TALK about your event and how his topic relates to your audience,

KNOW you’ve booked a speaker that will engage and inspire attendees.

"Our Board resoundingly and unanimously agreed this was our best session of 2020 thanks to Derek. He kept people’s interest and commitment throughout the session and everyone left with positive and practical things they could take action upon to improve their personal brand.”

- Peter M. Beaumont, President, SEGC

A Note to EOS Users

If you have implemented the Entrepreneurial Operating System (EOS®) in your business, then you know it’s a powerful management approach for your company. Sussner Design runs on EOS, and one of the tools we’ve found especially helpful is the Marketing Strategy. But the problem is after identifying your Three Uniques – the differentiators that make your business different from your competition – many companies don’t know how to leverage their Marketing Strategy to execute a marketing plan. If your business is stuck on how to engage customers and generates leads, the StoryBrand framework can help.