
New York Tech
CLIENTHigher Education, Collegiate Athletics
INDUSTRYBranding, Art Direction, Team Uniforms and Merchandising
TACTICSNew York Institute of Technology is a highly distinguished University located in Old Westbury, New York. The University’s athletic department is a member of the East Coast Conference, competing in NCAA D-II Athletics needed a brand update. The goals for the brand refresh were to represent the school’s vision for the future, pay homage to the university’s history, inspire engagement with the fans, athletes, and alumni while building a foundation that will continue to support the athletic program’s brand for years to come. Through fresh and relevant creative, custom typography and a fierce new mascot, New York Tech’s brand is ready to fill the stands, court, and fields.
OBJECTIVEBE. AGGRESSIVE. BE BE AGGRESSIVE!
An extensive study took place in illustrating the NYIT bear mascot in a refined, modern and fierce new style. How aggressive? How refined? How sophisticated? How simplified? Profile, 3/4 view or front-facing? Full body or face only? After thorough research and deep exploration, New York Tech’s new mascot came to life. (Insert loud Bear roar here!)

GO FOR GOLD (& NAVY)
In evolving the existing bright blue and yellow color palette, NYIT re-introduced the program’s historical navy blue and gold, bringing a confident, refined and established perception to the athletic brand.

The staff at Sussner was exceptional. Our goal from the beginning was to create an identity that honored our past, looked to the future and is timeless in nature – simply put, Sussner nailed it!
Daniel Vélez, Director of Intercollegiate Athletics and Recreation, New York Institute of Technology
“ ”WE GOT SPIRIT, YES WE DO
With the new brand identity complete, an extensive brand style guide was created to set the foundation for NYIT’s continued rollout. The identity was applied to uniforms for all the men’s and women’s sports teams’ as well as various spirit wear, swag, merchandise and signage for all athletic fields and facilities. Go Bears!

The new brand exceeds our expectations and resonates with alumni, students, and fans.
Daniel Vélez, Director of Intercollegiate Athletics and Recreation, New York Institute of Technology
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