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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

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Build These 5 Things to Grow Your Business

If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.

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Environmental Graphics Minneapolis Minnesota

Mill City Credit Union


Financial Services


Branding, Environmental Graphics & Signage, Print Collateral


General Mills Federal Credit Union decided to expand into the public sector after being an employee-only financial institution since 1935. For this exciting launch the group came to us with the new ‘Mill City’ name, ready for us to create a new oven-fresh identity. The result was an infusion of their rich milling history with a modern styling that connected to a new millennial audience as well as their long-standing legacy members. Thanks to exceptional ingredients, precise measuring, calculated adjustments and a dash of intuition…Mill City Credit Union rises and impresses.

Brand Refresh Minneapolis, Minnesota
Exterior Signage Minneapolis, Minnesota


Minneapolis is rich with reminders of its flour milling history, from grain elevators, to museums, with plaques scattered in between. But we felt the greatest, most iconic symbol was the Mississippi River—the powerhouse that gave rise to the whole industry (and the whole city). The recognizable curve of the St. Anthony Falls provided a nice tie to the river and an abstraction of the letter “M.”

Branding Minneapolis Minnesota

Our new identity has been such a success! Members and employees love the brighter look, we’ve seen an increase in membership and we even won an industry award. The Sussner process was great. They listened and provided thoughtful, responsive guidance through the whole transition.

Pam LaBelle, Former VP of Marketing

Environmental Graphics, Minneapolis Minnesota

MINNEAPOLIS SKYLINE: With its strong tie to General Mills and the flour industry of Minneapolis, a skyline featuring the original mills was a perfect fit.

Branding Minneapolis, Minnesota

ATM AMPLIFIED: The Mill City ATMs—for many members, the main point of contact—offered a perfect opportunity for the brand to come to life.

Cool office spaces – Minneapolis, Minnesota

NAME PLATES: Custom fixtures tied the internal offices together with a touch of branding.

Branding Minneapolis, Minnesota

DESKTOP CALENDARS: A mini desktop calendar was designed to introduce the new brand to all members in 2016.

Branding Minneapolis, Minnesota

A YEAR OF CHANGE: 12 months of illustrations were created to show the joyful year through the lens of Mill City.

Branding Minneapolis, Minnesota

BUSINESS CARDS: A spot gloss wave pattern made a subtle tie to the St. Anthony falls on the front of the business cards.


From branch signage and materials to digital platforms, we worked closely with the Mill City team to make the member experience more intuitive, pain-free and cheerful. The website was overhauled to be easier for both users and staff. These visual changes then rolled into dozens of third-party services for a cohesive experience even after users leave the site. Mill City Credit Union is now on the cutting edge of online banking, with support for all the devices the 21st century has thrown at us.

Website Design, Minneapolis Minnesota
Award Winning Design Work – Minneapolis, Minnesota