
Dairy Products, Inc.
CLIENTBulk Wholesale Dairy Products
INDUSTRYBranding, Web Design, Signage, Promotional Material, Print Collateral
TACTICSFreshly spun off from its parent company, Dairy Products, Inc. needed a brand that reconciled dynamic and conservative, analytical and approachable, and professional and spirited. DPI is in the business of dairy product distribution and dairy price risk management for any and all companies that use dairy as an ingredient. As an unrivaled leader of the industry for 22+ years, DPI is forward thinking and deeply committed to seeing their partners consistently thrive. From innovative specialty services to peace-of-mind risk management programs, DPI keeps you far ahead of the herd.
OBJECTIVEACE IN THE HOLE
DPI has had no use for advertising outside of their industry and their clients want to keep their ‘secret weapon’ hidden from their competitors. The offering of risk management, which gives their clientele some piece of mind, is one of the main services that sets DPI apart from the rest. With strong financial benefits and services, the new brand needed to accommodate their analytical nature as well as the approachability of the company.

Our original goal was simply a new logo and business cards. However, as we engaged in their creative process, we realized that Sussner was capable of far, far more. By the end of the process they not only created an amazing new logo, they also designed, wrote and launched our web site. Sussner created and managed the launch of our rebranding to the entire industry. And to finish things off, they designed and decorated our entire office using all the textures, colors and imagery assimilated throughout the process.
Mark Welch, President
“ ”…STILL THE BEST
While the brand has completely evolved, the hometown roots remain the same. As a kind gesture from the VP to the P, we were in charge of concepting and designing a gift to present the new identity. With extensive research, we decided on something that exceeded both of their expectations. After wood, stain, size and structure considerations, we partnered with an expert and custom designed a sophisticated laser-cut, engraved and etched multi-wood, multi-level plaque that would display the new brand for years to come.

PUT A COW ON IT
As DPI moved into a new location, some thoughtful design and branding was needed to reflect their new identity. With dairy farm antiques, custom barn wood furnishings, vintage milk advertisements and clean walls, we finally had an excuse to use sophisticated cow imagery. Barn wood logos, animal patterns and 95” of 4-color cow later, the office graphics sincerely broadcasted the newly refurbished, Dairy Products, Inc.

SDCo was a one stop shop for us, all we did was answer a few questions, had a couple of meetings and they did everything else. It’s no wonder they are best in class! The positive response from our friends in the industry and our staff has been simply overwhelming.
Mark Welch, President
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