10 Questions to Kick Off Your Branding Project

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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

Brand Worksheet Download

Ends Tomorrow (May 1st): Brand Messaging Special Offer

Ends Tomorrow (May 1st): Brand Messaging Special Offer

Is your business prepared for marketing after the economy reopens?

In a survey this week by Carney* over 600 people responded, and 65% reported they were either still working on their plan or could use more advice to get their plan together.

If your business needs to attract more leads so you can close more sales and increase revenue, then you need a plan. A simple and effective marketing plan is a sales funnel, and the first step in building a sales funnel is to get your messaging right.

That’s why for a limited time we are offering our Brand Messaging Package – a $4000 value – for the special price of $3200.

What do you get in the Brand Messaging Package? You get the first item of the sales funnel, which includes two valuable messaging deliverablesyour brand story and your brand statement.

  • The Brand Story is the messaging that invites customers into your brand, sets the content foundation for you to leverage in all your sales funnel tactics and marketing collateral, and helps your website’s SEO.
  • The Brand Statement is the powerful sentence that tells everybody What You Do and the problem you solve; it works as your elevator speech, in website messaging, and more. (StoryBrand calls this the “One-Liner.”)
+ Bonus: each company that signs up for a Plan will receive a free copy of Donald Miller’s bestselling book, Building a StoryBrand.

You can operate without a plan and be at a disadvantage. Or you can be working on your plan and be prepared to hit the ground running when business comes back.

As a StoryBrand Certified Guide, I can help you get your messaging right so your marketing is more effective. Take advantage of our limited offer and sign up by Friday. Email derek@sussner.com or call 612-339-2886 to schedule the next step.

Derek Sussner, StoryBrand Certified Guide 
P.S. For details on the five items in a Sales Funnel and the Plan that’s right for you, download our free Marketing Checklist here and get started growing your business today.
*The Daily Carnage is an email from Carney with a helpful marketing insight delivered each day. It is one of just a few emails I’ve found well worth adding to my inbox. Check out: carney.co/daily-carnage/