10 Questions to Kick Off Your Branding Project

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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

Brand Worksheet Download

ABOUT

Many brands get lost in the crowd. Our goal is to create standout brand identities that help marketing leaders re-energize their brands, gain a competitive edge and achieve impactful results. We understand the challenges of attracting more customers, beating your competition and increasing your revenue – and we believe you deserve an ally who knows how to build a foundation that will help your brand stand out.

At Sussner Design Company we are dedicated to creating thoughtful, effective and impactful solutions that help companies clarify their message, move their brand forward and break out of the pack. We’ve been doing this for over 20 years, and how we do it is uncomplicated: we clarify, we create and then we launch.

Schedule a call. And in the meantime, download our free ebook, “8 Reasons Refreshing Your Brand Identity Will Give You the Competitive Edge”. Stop getting lost in the crowd and instead – lead your brand to realize its competitive edge.

CAPABILITIES

SDCo’s portfolio of capabilities that help customers (see our list of clients below) launch, support, and market their brand include the following:

  • positioning
  • brand architecture
  • messaging*
  • sales funnel creation
  • brand identity
  • logo design
  • sales and marketing materials
  • photography art direction
  • website design
  • catalogs and brochures
  • event branding
  • tradeshow booth design
  • promotional materials
  • vehicle graphics
  • product packaging
  • environmental graphics
  • branded and wayfinding signage

*We use a messaging framework called StoryBrand. As a StoryBrand Certified Guide, Derek Sussner and his team help clarify your messaging so it connects with your audience. For more on our messaging process and typical deliverables, check out our StoryBrand page here.

CLIENTS

AWARDS

20 YEARS

163 PROJECTS

40 INTERNATIONAL PUBS

When we make stuff that wins an award, we smile, shake hands, say “good game” and get back to work drawing attention to our clients (where it belongs). We sincerely thank all the companies, organizations and individuals who have handed us the honor of working with them.

Since opening our doors in 1999, Sussner Design Company has won over 295 awards in recognition of 20 years worth of projects, and has been featured in more than 40 international publications and websites.

A B C D E F G H I

296

Awards

  • A

    HOW Magazine

    58

  • B

    Rockport Publishers / Quarto

    50

  • C

    AIGA Minnesota

    32

  • D

    AdFed The Show

    26

  • E

    LogoLounge

    22

  • F

    PRINT Magazine

    17

  • G

    Letterhead & Logo Design

    11

  • H

    Trademarks USA

    9

  • I

    Other (see list below)

    71

INCLUDING:

Advertising Federation of Minnesota’s “The Show,” American Bankers Association (ABA) Marketing, American Institute of Graphic Arts (AIGA), Basheer+Working Title & Co “Designlicious” (Singapore), cheezburger.com, Choi’s Gallery (Shanghai), Communication Arts, Credit Union National Association (CUNA) “Diamond Award,”GDR Creative Intelligence (London), Goldstein Museum of Design, Graphis, HOW International Design Awards, HOW Promotion Design, HOW Books, International Book Publishing Center (China), Indie Posters, lovelypackage.com, Lürzer's International Archive, Madison Square Press, Maomao (Spain), MEAD 60, Minnesota Monthly, Mpls.St.Paul Magazine, Novum (Germany), Print Regional Design Annual, Printing Industries of America’s Premier Print Award, Printing Industry of Minnesota (PIM) Star of Excellence, Rockport Publishers, 10x10: 100 Specimens of Fine Paper, Target “Partner Award of Excellence,” thebestdesigns.com, thedieline.com, themplsegotist.com, tickld.com, TrademarksUSA 1, Type Directors Club, University of Minnesota (College of Human Ecology) “Rising Star Award,” Vita.mn, Victionary (Hong Kong), Minneapolis/ St. Paul Business Journal, Plymouth Magazine, Horizon Interactive Awards

MEMBERS

OF:

AIGA MN
SEGD
Type Director's Club
Allied Executives
EOS
10,000 Small Businesses
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