Three critical things to communicate to customers
Question #8 When Considering a Brand Refresh
In previous posts in this series, we’ve reviewed the branding or marketing initiative you are considering, the challenges or opportunities you face, and what success looks like to you. We looked at your target audience, what they want, and the problems they face. We identified how your products or services benefit your customer or solve your customer’s problems. And we reviewed your competitors’ brands. The next step is to look at your brand’s positioning.
What is Positioning?
In branding and marketing terms, positioning is essentially defining what you do – and what you don’t do and what differentiates you – what makes you different, unique, and better than your competition. The most effective way to position your company is to describe what you do, and we do this by starting with writing a Brand Statement.
Your brand’s description of what you do
What is the most important thing to say to your customers?