We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.
If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.
hot off the (literal and proverbial) press
When creating a brand for your organization or product, not seeing the finished product before you start can be overwhelming. You have ideas written out but no idea how those strategies translate to another medium – into visuals.
While we can’t show a picture of what the finished visuals look like before we start designing, we can (and do) develop a tool that helps us have a meaningful conversation about creative direction.
We call this tool a Moodboard.
Clients are, of course, the lifeblood of our business. Without them, we close our doors.
So, finding and keeping them is Priority 1A. Priority 1B? Having a team of great employees that fit your culture and core values to serve said clients.
We’ve had a series of conversations lately with people thinking about their brand, their website, and the tactics that might help them market their services or products. And the questions that come up in every conversation are, “how does this work?”, “what does this look like?” and “if we work with you, what are the steps this is going to involve?”.
Understandably, many marketing leaders are challenged by how to attack the problem or opportunity facing their brand.
When you hire an agency like Sussner, you’re hiring an experienced team that works with you to build something special rather than buying a pre-packaged item. But we understand that special thing is not tangible, and you can’t see it or touch it (yet). read more…
We’ve had a series of conversations lately with people thinking about their brand, their website, and the tactics that might help them market their services or products. And the questions that come up in every conversation are, “how does this work?”, “what does this look like?” and “if we work with you, what are the steps this is going to involve?”.
Understandably, many marketing leaders are challenged by how to attack the problem or opportunity facing their brand.
When you hire an agency like Sussner, you’re hiring an experienced team that works with you to build something special rather than buying a pre-packaged item. But we understand that special thing is not tangible, and you can’t see it or touch it (yet). read more…
How to create your brand’s personality
Question #10 When Considering a Brand Refresh
If you’re considering designing a new brand or refreshing your existing brand, and you’re like many marketing leaders I talk with, you may be unsure how to get started. To help make the first step more manageable, we created a worksheet with the ten questions we use to start every branding project. Using this tool will inform you, your internal team, or your agency/design firm partner and will help you gain a deeper understanding of your brand’s landscape as you get started. You can download the free Sussner Brand Worksheet here: http://bit.ly/sdcobrandws
For a look into questions 1-9, please reference our previous blogs. This post dives into the final question to wrap up this series – which happens to be my favorite – as it transitions from the discovery to the creative phase.
“Why fit in when you were born to stand out?” – Dr. Suess.
To stand out, your brand needs to look and sound different – and better – than your competition – and attractive to your target audience. To do this effectively, the question we ask is, what aspirational qualities do you want your customers to associate with you, your business, and your products? In other words, how do you want people to think of you?
To help answer this questions, let’s look at this in three parts.
How to create your brand’s personality
Question #10 When Considering a Brand Refresh
If you’re considering designing a new brand or refreshing your existing brand, and you’re like many marketing leaders I talk with, you may be unsure how to get started. To help make the first step more manageable, we created a worksheet with the ten questions we use to start every branding project. Using this tool will inform you, your internal team, or your agency/design firm partner and will help you gain a deeper understanding of your brand’s landscape as you get started. You can download the free Sussner Brand Worksheet here: http://bit.ly/sdcobrandws
For a look into questions 1-9, please reference our previous blogs. This post dives into the final question to wrap up this series – which happens to be my favorite – as it transitions from the discovery to the creative phase.
“Why fit in when you were born to stand out?” – Dr. Suess.
To stand out, your brand needs to look and sound different – and better – than your competition – and attractive to your target audience. To do this effectively, the question we ask is, what aspirational qualities do you want your customers to associate with you, your business, and your products? In other words, how do you want people to think of you?
To help answer this questions, let’s look at this in three parts.
Has your company hit a ceiling recently? Is it challenging to find the right employees? Do you struggle to get people excited about your company?
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You may have already achieved your company’s Vision, gotten off track with a poorly aligned mission, or have the wrong people – or the right people but in the wrong seats – to help you break through to the next level. Assessing and clarifying your guiding principles is critical.
