What is your competition NOT doing?

Questions #7 When Considering a Brand Refresh

In your business, I would bet you’re looking to attract more customers – they’re the life-blood of your business, increase your revenue – without this, you’re out of business and beat your competition – those you are chasing and those that are chasing you.

For your brand to stand out from the crowd and engage with your customers, you need to look and sound different and better than your competition. We refer to this as positioning.

We know you want your brand to stand out. And being intentional with your brand will help you differentiate from your competition. One exercise that can be incredibly insightful in working on your brand is to include a review of your competitors’ positioning.

Let’s take a look at your competition.

This sounds obvious, right? While some companies are too focused on the competitors, you might be surprised how many companies are not looking at what the competition is doing – specifically reviewing what they are saying – or not saying – and what they look like.

read more…

The Cutters brand identity had not been refreshed since 2004. The look of the logo and respective iconography appear dated and out of sync with the brand’s athletic purpose.

We set off to create a compelling and flashy brand identity that reinforces the authentic, durable, and high performance “grip” characteristics of the Cutters brand.

This transformed the Cutters brand from “Reliable” to “Tenacious”.

Have you ever thought that your customers just don’t understand your company’s offering? Have customers ever asked what you do multiple times and you give the same response? You don’t have a product or service issue, you have a clarity issue.

Have you ever thought that your customers just don’t understand your company’s offering? Have customers ever asked what you do multiple times and you give the same response? You don’t have a product or service issue, you have a clarity issue.

Instead of describing your product or service’s tangible features, benefits, or pricing, look for insights that consider the internal problems of your customer and position your brand to fill that need. Selling to external needs wont help your brand stand out in a crowded marketplace.

Instead of describing your product or service’s tangible features, benefits, or pricing, look for insights that consider the internal problems of your customer and position your brand to fill that need. Selling to external needs wont help your brand stand out in a crowded marketplace.

Do you know what you want?

Questions #6 When Considering a Brand Refresh

Like all business leaders, you are looking to grow the value of your company. And to do that you need a steady stream of new customers. The problem is what matters to prospects today is likely different then what mattered even just months ago – making your messaging and the reasons for customers to engage with you out-dated.

If you’re thinking about refreshing your brand to help you stand out from the crowd, we’ve put together a worksheet with 10 questions that help gather the insight that’s needed to create the plan that leads to your brand looking attractive to your customers. In the previous post, we looked at what your customers want. In this post we ask:

What do YOU want?

At first glance, this may sound simple, but it’s one many of us take for granted. Let’s look at it in two parts: read more…

If you haven’t heard, Blake is our newest full-time team member! Blake is excited by creative solutions that solve business problems. In his meantime you can find him hand-lettering, chugging coffee, or getting tattooed. Welcome to the Sussner Team Employee #0035!