Does your office space welcome, engage and inspire?
Reason to Refresh Your Brand Identity – Number 7
People experience your brand in many ways—your website, products, advertisements, social media, brochures, etc. The problem is companies frequently overlook the physical spaces where people experience your brand. It’s difficult to attract and retain the best employees and to differentiate your brand from your competition when your work environment’s appearance is not welcoming and does not express the personality and culture of your brand.
Do you have an office space that employees are excited about working in? Are you proud to host clients and business partners in your space?
We had one client share that the state of their office made them so uneasy that they would go to any length not to meet there, and to avoid having clients see their workspace.
Get your house in order
Some companies have public-facing, retail-like interactions with their customers. For some businesses, your offices, facilities and physical environments are the spaces you call home. Considering that you host employees, clients and visitors every day – your corporate office, venue – and even employee break room – are all part of your brand.
Making the physical spaces that engage your employees and visitors special, and surrounding people with just the right amount of brand messaging and inspiration keeps the engagement fresh, relevant and exciting. You can achieve this through environmental graphics. read more…