Do you know what you want?

Questions #6 When Considering a Brand Refresh

Like all business leaders, you are looking to grow the value of your company. And to do that you need a steady stream of new customers. The problem is what matters to prospects today is likely different then what mattered even just months ago – making your messaging and the reasons for customers to engage with you out-dated.

If you’re thinking about refreshing your brand to help you stand out from the crowd, we’ve put together a worksheet with 10 questions that help gather the insight that’s needed to create the plan that leads to your brand looking attractive to your customers. In the previous post, we looked at what your customers want. In this post we ask:

What do YOU want?

At first glance, this may sound simple, but it’s one many of us take for granted. Let’s look at it in two parts: read more…

If you haven’t heard, Blake is our newest full-time team member! Blake is excited by creative solutions that solve business problems. In his meantime you can find him hand-lettering, chugging coffee, or getting tattooed. Welcome to the Sussner Team Employee #0035!

How does a moodboard influence a logo? Through our process, a moodboard sets the scene for what a brand desires to be. Through patterns, colors, fonts, and imagery we understand the client’s vision for their brand. This allows the client to visualize their goals. Swipe to see a before and after video showing the transformation of the brand.

PS be on the lookout for McDavid through football season this year! #FirstOnLastOff

How does a moodboard influence a logo? Through our process, a moodboard sets the scene for what a brand desires to be. Through patterns, colors, fonts, and imagery we understand the client’s vision for their brand. This allows the client to visualize their goals. Swipe to see a before and after video showing the transformation of the brand.

PS be on the lookout for McDavid through football season this year! #FirstOnLastOff

“The Sussner Team guided us through the entire process of our building rebrand. They made such a daunting task feel easy, fresh, and fun. They helped us design our new building logo and marketing materials that reestablished us as a relevant location for tenants both old and new.”

“The Sussner Team guided us through the entire process of our building rebrand. They made such a daunting task feel easy, fresh, and fun. They helped us design our new building logo and marketing materials that reestablished us as a relevant location for tenants both old and new.”

Happy Labor day from all of us at SDCo. Hope everyone enjoys a long weekend with friends and family!

“Back to school, back to school…to prove to dad I’m not a fool!” We’d like to wish the students and faculty at Macalester the best this Fall – Go Scots! For more examples on environmental signage that will help you energize your spaces and connect with your clients, email us at inquire@sussner.com