Build These 5 Things to Grow Your Business

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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

Brand Worksheet Download

Build These 5 Things to Grow Your Business

If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.

Marketing Checklist Download

hot off the (literal and proverbial) press

What is Verbal Branding?

What is Verbal Branding?

What is Verbal Branding?

The words and messages that articulate the brand in a clear and memorable way.

Clarity around what a company stands for, why people need their products, and how those services solve customer’s problems are critical. Brands that focus on the visual elements but overlook messaging risk getting lost in the crowd and missing out on crucial opportunities.

This messaging is more than just the headers and copy on your website. This is also about conveying the personality and attitude in a brand’s voice.

read more…

The 4 Pillars of a Successful Brand

The 4 Pillars of a Successful Brand

When we brand or rebrand a company, organization, or product, the goal is always to help them communicate and differentiate and make sure the brand engages with its employees and customers. To get there, we implement four core pillars of branding.

The pillars come together to create the brand’s foundation that sets it up to be as successful as possible – for the long term – and to help that business grow. For the brand to be impactful, we build these pillars in a strategic sequence. In other words, you can’t make the last pillar without creating the first one first.

The four pillars are: read more…

Now Hiring!

Now Hiring!

We are hiring!

Start date: Immediately
Position: Freelance Design and/or Full-time Designer/Senior Designer position available. (Freelance to Full-time possible.)

Primary responsibilities will be designing, collaborating, and art directing other designers with digital, print, conceptual, and environmental design projects from beginning to end. We are looking for an efficient, and confident lead designer ready to hit the ground running with a strong work ethic, and is comfortable working in a fun and fast-paced environment. Possibility for growth.

read more…

Now Hiring!

Now Hiring!

We are hiring!

Start date: Immediately
Position: Freelance Design and/or Full-time Designer/Senior Designer position available. (Freelance to Full-time possible.)

Primary responsibilities will be designing, collaborating, and art directing other designers with digital, print, conceptual, and environmental design projects from beginning to end. We are looking for an efficient, and confident lead designer ready to hit the ground running with a strong work ethic, and is comfortable working in a fun and fast-paced environment. Possibility for growth.

read more…

What is a Brand?

What is a Brand?

Your brand is what people think of you. In a word, it’s your organization’s reputation.

“Branding” is the act of creating the elements that convey your personality and support how you want people to think of you.
A brand is not a logo – it is more than a symbol. Harry Beckwith wrote that “In the public’s eye, a brand is a warranty. It’s a promise…Building (your) brand builds your promise.” Seth Godin noted that “If a brand is our mental shorthand for the promise that you make, then a logo is the post-it reminder of that promise. Without a brand, a logo is meaningless.” read more…

What is a Brand?

What is a Brand?

Your brand is what people think of you. In a word, it’s your organization’s reputation.

“Branding” is the act of creating the elements that convey your personality and support how you want people to think of you.
A brand is not a logo – it is more than a symbol. Harry Beckwith wrote that “In the public’s eye, a brand is a warranty. It’s a promise…Building (your) brand builds your promise.” Seth Godin noted that “If a brand is our mental shorthand for the promise that you make, then a logo is the post-it reminder of that promise. Without a brand, a logo is meaningless.” read more…

Does your office space inspire returning employees?

Does your office space inspire returning employees?

After 18 months of working from home, many businesses are now planning for the team’s transition back to the office HQ. Will your people return to an office that looks exactly the way it was the day they moved out?

At that time, some of us were thinking the move to “work from home” was only going to last a few weeks. I’ve heard stories of sweaters still draped on chairs and even a few half-full coffee cups still sitting right where they were left on people’s desks.

Or will you make sure your work environment is a place your people will feel good about coming back to? read more…

How to choose the right color for your brand?

How to choose the right color for your brand?

Color is critical for a brand. For a brands color to be successful, it needs:

  1. To communicate – who they are and what they do
  2. To differentiate – to look different and unique in their market
  3. To engage with those they’re talking to (including both the internal team and prospective customers).

Color supports your story, helps your brand stand out from the crowd, and makes your brand is engaging to your audience.

read more…

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