How to create your brand’s personality
Question #10 When Considering a Brand Refresh

If you’re considering designing a new brand or refreshing your existing brand, and you’re like many marketing leaders I talk with, you may be unsure how to get started. To help make the first step more manageable, we created a worksheet with the ten questions we use to start every branding project. Using this tool will inform you, your internal team, or your agency/design firm partner and will help you gain a deeper understanding of your brand’s landscape as you get started. You can download the free Sussner Brand Worksheet here: http://bit.ly/sdcobrandws

For a look into questions 1-9, please reference our previous blogs. This post dives into the final question to wrap up this series – which happens to be my favorite – as it transitions from the discovery to the creative phase.

“Why fit in when you were born to stand out?” – Dr. Suess.
To stand out, your brand needs to look and sound different – and better – than your competition – and attractive to your target audience. To do this effectively, the question we ask is, what aspirational qualities do you want your customers to associate with you, your business, and your products? In other words, how do you want people to think of you?

To help answer this questions, let’s look at this in three parts.

read more…

Has your company hit a ceiling recently? Is it challenging to find the right employees? Do you struggle to get people excited about your company?
⠀
⠀
You may have already achieved your company’s Vision, gotten off track with a poorly aligned mission, or have the wrong people – or the right people but in the wrong seats – to help you break through to the next level. Assessing and clarifying your guiding principles is critical.

To see the full post, head over to Instagram or LinkedIn.

Brand strategy is the guidelines that determine how your brand communicates its position. Without it, your brand can be unclear, or misaligned.

Don’t make the mistake of letting others determine your brands position.

To see the full post, head over to Instagram or LinkedIn.

Brand strategy is the guidelines that determine how your brand communicates its position. Without it, your brand can be unclear, or misaligned.

Don’t make the mistake of letting others determine your brands position.

To see the full post, head over to Instagram or LinkedIn.

How to Unite, Align, and Guide Your Company

Question #9 When Considering a Brand Refresh

Clarity, Clarity, Clarity

Over most of this year, we have discussed the role clarity plays in constructing and reconstructing brands. We have pointed out the importance of bringing clarity to your positioning, communication, and visuals. To finish off the year, we want to showcase the importance of clarity in a brand’s guiding principles and how defining your Vision, Mission, and Core Values can guide your company toward long-term success.

What Are Guiding Principles?

Essentially, Guiding Principles are the core ideas that unite, align, and provide direction both internally and externally. These ideas build a following within an industry, grow customer excitement about your company and its offering, recruit new employees that fit within your desired company culture, and so much more.

It’s Not Always About Selling More

read more…

How to Unite, Align, and Guide Your Company

Question #9 When Considering a Brand Refresh

Clarity, Clarity, Clarity

Over most of this year, we have discussed the role clarity plays in constructing and reconstructing brands. We have pointed out the importance of bringing clarity to your positioning, communication, and visuals. To finish off the year, we want to showcase the importance of clarity in a brand’s guiding principles and how defining your Vision, Mission, and Core Values can guide your company toward long-term success.

What Are Guiding Principles?

Essentially, Guiding Principles are the core ideas that unite, align, and provide direction both internally and externally. These ideas build a following within an industry, grow customer excitement about your company and its offering, recruit new employees that fit within your desired company culture, and so much more.

It’s Not Always About Selling More

read more…

We rebranded Clean Grid with more than just a logo. They repositioned their name and identity to align with their newfound goals. “Wind on the Wires” grew into Clean Grid Alliance.

Give us a follow on Instagram and LinkedIn to see the full post.

We just can’t get enough of Business by Design.

The transformation they made not only visually, but as a company has really stood out to us. They are setting themselves apart from alternate tax & business solutions companies, Business By Design’s progressive brand now matches their progressive way of thinking.

To see the full post, head over to Instagram or LinkedIn.