Spotted in the heart of Minneapolis, City Center’s bright and energetic brand refresh extends to the exterior and invites all to shop, eat, work, celebrate, and enjoy their newly renovated space.

The 1st Question to Ask When Considering a Brand Refresh

Brand Worksheet – Question Number 1

If you’re thinking about the state of your brand and considering building, refreshing, or refining, the first question we ask is:

What is the project you are thinking about?

This might sound like common sense, and at the surface, this question may sound simple to answer. But taking a moment to put some thought into your answer will clarify understanding and get everyone on the same page. Let’s take a closer look at this question.

Ask Why? Why? and Why?

Some of the most meaningful answers we find are revealed when we ask “why” three times. Simon Sinek’s well-known Ted Talk describes how to get to the why, which is at the center of what he calls the Golden Circle. The first question is usually answered with what the customer wants, and the second question is often answered with how the customer wants it or the format they envision this project will be delivered. These answers are great, but it’s the answer to the third question that can identify why the customer wants this, which is the answer that offers the most helpful insight.

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We can help you connect more effectively with your customers.

We can help you connect more effectively with your customers.

This Thursday afternoon we expressed our love for our four-legged friends by volunteering at Midwest Animal Rescue & Service (MARS) adoption center!

This Thursday afternoon we expressed our love for our four-legged friends by volunteering at Midwest Animal Rescue & Service (MARS) adoption center!

Business By Design is a unique Business Advisory and Coaching firm that provides progressive tax-efficient solutions and accounting services. To help Business By Design tell their story, guide their clients, and inform other entrepreneurs, we expanded their new identity & look to a highly user-friendly website promoting a more positive experience with loads of information.

Take a look and see if they can help your business this tax season > mybbd.com

We use Storybrand to help our clients go further with their marketing budgets and make lasting business impact. We’re pretty excited to share the video of Derek sitting down with AIGA’s Business Conversation and talking about why it’s so important to get your business story right before ​designing your brand. Listen to the conversation here: https://www.youtube.com/watch?reload=9&v=vqHMRieVUlA