Imagine having the confidence to be able to answer the question: So, what do you do?

We’re excited for our clients and the successes they achieved in 2019, and we appreciate the opportunity to be a part of the brands they are building. Here’s a recap of the brands that the Sussner Design Co team had the fortune to work with over the past year. We’re looking forward all that the new year has in store, especially the ongoing accomplishments of our clients. Here’s looking to 2020!

Read the full article here.

As we turn our excitement to the new year, we took a moment to reflect on some 2019 SDCo highlights:
1. Appreciated return clients and welcomed new clients – they’re the lifeblood of our business
2. Enjoyed time volunteering as a team in our local community
3. Celebrated our 20th year in business with some SDCo20in19 swag
4. Realized people will always mispronounce Sussner, and it doesn’t bother us one bit
5. Honored by having several of our client’s and their refreshed brand identities recognized
6. Published our ebook on the 8 Reasons to Refresh Your Brand Identity
7. Became a StoryBrand Certified Guide (way to go Derek!)
8. Humbled to have been asked to brand AIGA Minnesota’s 2019 Portfolio 1-on-1 event
9. Delighted in happy hours, aka Team Building social events…cheers!
10. Filled with gratitude – for the clients, employees, business partners, vendors, family members, colleagues, peers and industry associations that have touched us in 2019
–
What are your top moments from 2019?

As we turn our excitement to the new year, we took a moment to reflect on some 2019 SDCo highlights:
1. Appreciated return clients and welcomed new clients – they’re the lifeblood of our business
2. Enjoyed time volunteering as a team in our local community
3. Celebrated our 20th year in business with some SDCo20in19 swag
4. Realized people will always mispronounce Sussner, and it doesn’t bother us one bit
5. Honored by having several of our client’s and their refreshed brand identities recognized
6. Published our ebook on the 8 Reasons to Refresh Your Brand Identity
7. Became a StoryBrand Certified Guide (way to go Derek!)
8. Humbled to have been asked to brand AIGA Minnesota’s 2019 Portfolio 1-on-1 event
9. Delighted in happy hours, aka Team Building social events…cheers!
10. Filled with gratitude – for the clients, employees, business partners, vendors, family members, colleagues, peers and industry associations that have touched us in 2019
–
What are your top moments from 2019?

Happy Holidays from the Sussner Design team!

Happy Holidays from the Sussner Design team!

HOT OFF THE PRESS • Look good, play good. Focus 33 takes this to heart as a commercial printer that delivers above and beyond your printing needs. Defining the difference between just getting it done and exceeding expectations, Focus 33 relieves anxieties and makes you look amazing. (We think they look pretty damn good, themselves.)

The First Step in Refreshing Your Brand: 10 questions to help you in building or refining your brand identity

If you’re like many marketing leaders considering refreshing your brand, you may be unsure how to get started. You’re not alone – one of the most common questions people ask us is “What does the first step look like?”

We’ve refined our process over the past 20 years to help us be consistent in the outcomes we deliver for customers. How we do it is uncomplicated: we clarify, we create and then we launch.

Gather Information on Your Current Brand and Goals

The first step is to gather all the information that helps us understand the customer, their product or service, the challenges or opportunities – and what success looks like. We look at the customer’s target audience and their competition, review the guiding principals of the organization and have a conversation on what the desired perception is for the brand.

Whether you’re building, refreshing, or simply refining your brand, the following questions apply. They set the foundation for the future steps of the brand refresh process, and help guide the creative to its full potential. Using your answers to these questions will inform you and your team, your agency/design firm partner, or will provide a deeper understanding of your brand’s landscape as you consider potential next steps with your brand identity. read more…