TYPOGRAPHY TUESDAY! Take a look at all the type-love that was put into The Marley Coffee “table” Cookbook. Specifically for coffee enthusiasts (aka all of us at Sussner), this book is the perfect way to enjoy coffee in every meal—one tasteful ingredient at a time. Get your copy and enjoy some carefully crafted goodies while oogling over some carefully crafted type. For more coffee and type: read more…

Business By Design desired an identity to match the progressive way they think about taxes. To avoid customers thinking they’re just another run of the mill accounting firm; they stepped it up a notch. Nodding at the old but looking forward to the new, we brought brand assets that spoke to their sophistication and approachability represented in their accomplished firm. A refreshed logo and multiple brand assets allow BBD to build relationships that go beyond the numbers. And they look damn good doing it. Check it out ☞

In support of Throwback Thursday—one of our favorite Sussner Survival Items that’s been known to save lives and friendships, the happy hour spinner. Thankfully, most of these places are still around for us to enjoy happy hour after happy hour after happy hour.

In support of Throwback Thursday—one of our favorite Sussner Survival Items that’s been known to save lives and friendships, the happy hour spinner. Thankfully, most of these places are still around for us to enjoy happy hour after happy hour after happy hour.

The American Club came to us in need of an approachable and sophisticated brand highlighting the opportunity, exclusivity and community of co-op living. The Club presents both functionality and customization by offering the efficiency of condo living with the ownership privileges of cooperative living. Through purposeful and integrated design, The American Club complements the lifestyle for each location and needed an overarching brand reflecting their authenticity. Join the club!

The American Club came to us in need of an approachable and sophisticated brand highlighting the opportunity, exclusivity and community of co-op living. The Club presents both functionality and customization by offering the efficiency of condo living with the ownership privileges of cooperative living. Through purposeful and integrated design, The American Club complements the lifestyle for each location and needed an overarching brand reflecting their authenticity. Join the club!

Union Bank and Trust has been a reliable Northeast Minneapolis institution since it was founded over 40 years ago.

To support their business goals of attracting new customers, increasing visibility in the marketplace and to reaffirm their organization as best-in-class, UB&T determined that an update to their brand identity was in order.

Refine, Refresh or Redo?
To create a professional, polished and modern look, we determined that elements of the current brand should be maintained to leverage their strength and recognition. Rather than overhauling – aka a Redo of the brand, we recommended a modification – a Refinement to the logo to make it more legible and reflective of the desired brand attributes along with an evolution – a Refresh to the typography and the color palette, leading to a more contemporary brand identity. New brand messaging was also written to help UB&T tell their story to make it clear to their customers that Union Bank and Trust is committed to providing financial services and solutions that meet and exceed expectations.

Is Your Brand Telling The Right Story? If you’re anything like the majority of our clients, you might be recognizing that your brand isn’t communicating your level of expertise or how your products or services can help your customers. We can help with that – and we are dedicated to seeing our customers win. Call us for a cup of coffee if it’s time to sharpen your story and push your brand to an even higher place.

Companies make the mistake of selling solutions to external problems, but customers buy solutions to their internal problems. If you’re interested in learning more about how to discover your customers’ pain points, let’s have a cup of coffee and discuss how you could clarify your message.
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