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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

Brand Worksheet Download

Build These 5 Things to Grow Your Business

If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.

Marketing Checklist Download

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Why Positioning Matters

Why Positioning Matters

In times of economic uncertainty, we believe brands have two options to stay alive. The first is to lower prices and try to outlast the dip in the market. The second is to maintain its pricing and reposition itself.⠀


Don’t be stubborn when it comes to your brand. Reposition.


To see the full post, head over to Instagram or LinkedIn.

The Importance of Branding

The Importance of Branding

Every company wants to control what people say about them. The only way to gain this control is by having clear and direct branding.


Don’t make the mistake of letting others label your brand.⠀


To see the full post, head over to Instagram or LinkedIn.

Brand vs. Brand Identity

Brand vs. Brand Identity

If you know anyone that gets confused by the smoke & mirrors that normal branding agencies use to explain what branding truly is, send them this post. ⠀


A brand’s identity must be aligned with its core values, beliefs, and characteristics. With this alignment, you will never be able to connect deeply with your target market.⠀


Any Questions, Comments, or Concerns? Let us know!⠀


Give us a follow on Instagram and LinkedIn to see the full post.

Brand vs. Brand Identity

Brand vs. Brand Identity

If you know anyone that gets confused by the smoke & mirrors that normal branding agencies use to explain what branding truly is, send them this post. ⠀


A brand’s identity must be aligned with its core values, beliefs, and characteristics. With this alignment, you will never be able to connect deeply with your target market.⠀


Any Questions, Comments, or Concerns? Let us know!⠀


Give us a follow on Instagram and LinkedIn to see the full post.

Analyze Your Competitors

Analyze Your Competitors

You can’t make a stand-out brand without knowing what you are standing-out from. ⠀

There will always be amazing brands, your goal should be to beat those amazing brands. To do that, you must zag when everyone is zigging. ⠀


Don’t be a sheep.⠀


Any Questions, Comments, or Concerns? Let us know!⠀


Give us a follow on Instagram and LinkedIn to see the full post.

Analyze Your Competitors

Analyze Your Competitors

You can’t make a stand-out brand without knowing what you are standing-out from. ⠀

There will always be amazing brands, your goal should be to beat those amazing brands. To do that, you must zag when everyone is zigging. ⠀


Don’t be a sheep.⠀


Any Questions, Comments, or Concerns? Let us know!⠀


Give us a follow on Instagram and LinkedIn to see the full post.

Capitalize on Your Brand’s Success

Capitalize on Your Brand’s Success

When it comes to killing it— complacency kills momentum, kills the buzz and kills your brand’s potential. Instead of just protecting your lead in an industry, let’s build on it.

Any Questions, Comments, or Concerns? Let us know!

Give us a follow on Instagram and LinkedIn to see the full post.

Three critical things to communicate to customers

Three critical things to communicate to customers

Three critical things to communicate to customers

Question #8 When Considering a Brand Refresh

In previous posts in this series, we’ve reviewed the branding or marketing initiative you are considering, the challenges or opportunities you face, and what success looks like to you. We looked at your target audience, what they want, and the problems they face. We identified how your products or services benefit your customer or solve your customer’s problems. And we reviewed your competitors’ brands. The next step is to look at your brand’s positioning.

What is Positioning?

In branding and marketing terms, positioning is essentially defining what you do – and what you don’t do and what differentiates you – what makes you different, unique, and better than your competition. The most effective way to position your company is to describe what you do, and we do this by starting with writing a Brand Statement.

Your brand’s description of what you do
What is the most important thing to say to your customers?

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