How to Capitalize on the Success You’ve Worked So Hard to Earn (When You’re Killing It, Keep Killing it More)
Reason to Refresh Your Brand Identity – Number 8
If you are anything like me, then I would bet you’re looking to protect the business you’ve built, capitalize on the successes you’ve achieved to date, and to continue to improve, grow and get better. Your problem is an unusual one. Your enterprise is successful, happy and healthy. The “register” is ringing, customers are singing high praises and the future appears rosy.
So how is that a problem? Of all the companies we’ve worked with, only a handful claim not to have competition. So if you are NOT in that select few, then there are companies that are chasing you and looking to take a piece of what you’ve worked so hard to achieve. Remember the game we played as kids – king of the hill? Now that you are King, you need to protect and defend your spot at the top.
So not only has your business beaten the survival percentages, you’ve made it to the head of the class. You’re crushing it. You should be proud of your achievement, and you deserve to celebrate. Now, let’s get back to work. We wrote the ebook 8 Reasons Refreshing Your Brand Identity Will Give You the Competitive Edge to share insights from our twenty years in business with marketing leaders. While Reason Number 8 is the rarest of the reasons, it is not the least important. read more…