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How To Connect With Your Customers Problems

How To Connect With Your Customers Problems

Companies make the mistake of selling solutions to external problems, but customers buy solutions to their internal problems. If you’re interested in learning more about how to discover your customers’ pain points, let’s have a cup of coffee and discuss how you could clarify your message.

#storybrandcertified #storybrandframework #storybrandguide #storybrandingforbusiness #storybrandcertifiedguide

Happy Veterans Day!

Happy Veterans Day!

Honor Our Heroes! Thank you vets for your sacrifice, bravery and service. To all of those who have served, and those who continue to serve, Happy Veterans Day.

Core Value #3 – Listens First. Chalkboard Lettering

Core Value #3 – Listens First. Chalkboard Lettering

Like the saying “measure twice, cut once”, we aim to Listen Twice, Design Once. LISTENS FIRST is one of our core values – one of five key characteristics that describe our team members, and we’re excited to put this one up on our wall. Custom hand-lettering in chalk by Blake.

Core Value #3 – Listens First. Chalkboard Lettering

Core Value #3 – Listens First. Chalkboard Lettering

Like the saying “measure twice, cut once”, we aim to Listen Twice, Design Once. LISTENS FIRST is one of our core values – one of five key characteristics that describe our team members, and we’re excited to put this one up on our wall. Custom hand-lettering in chalk by Blake.

Happy Halloween

Happy Halloween

Happy Halloween from Sussner Design! May your day be filled with guilt-free reese’s peanut butter cups and sour patch kids.

Happy Halloween

Happy Halloween

Happy Halloween from Sussner Design! May your day be filled with guilt-free reese’s peanut butter cups and sour patch kids.

How to Capitalize on the Success You’ve Worked So Hard to Earn

How to Capitalize on the Success You’ve Worked So Hard to Earn

How to Capitalize on the Success You’ve Worked So Hard to Earn (When You’re Killing It, Keep Killing it More)

Reason to Refresh Your Brand Identity – Number 8

If you are anything like me, then I would bet you’re looking to protect the business you’ve built, capitalize on the successes you’ve achieved to date, and to continue to improve, grow and get better. Your problem is an unusual one. Your enterprise is successful, happy and healthy. The “register” is ringing, customers are singing high praises and the future appears rosy.

So how is that a problem? Of all the companies we’ve worked with, only a handful claim not to have competition. So if you are NOT in that select few, then there are companies that are chasing you and looking to take a piece of what you’ve worked so hard to achieve. Remember the game we played as kids – king of the hill? Now that you are King, you need to protect and defend your spot at the top.

So not only has your business beaten the survival percentages, you’ve made it to the head of the class. You’re crushing it. You should be proud of your achievement, and you deserve to celebrate. Now, let’s get back to work. We wrote the ebook 8 Reasons Refreshing Your Brand Identity Will Give You the Competitive Edge to share insights from our twenty years in business with marketing leaders. While Reason Number 8 is the rarest of the reasons, it is not the least important. read more…

City Center Branding

SDCo-Latest_CityCenter-03

City Center Minneapolis came to us for a brand refresh that was more contemporary and approachable while reaffirming their hot-spot location. We came up with a solution that was welcoming and refined to attract both retail and business owners/ employees alike. Inspired by the energy of downtown and the connections to the city that the building has to offer, City Center’s new brand welcomes all to eat, play, work and stay in the hub of downtown.

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