Plus Relocation came to us with an innovative technology that allowed more flexibility, transparency and opportunity for relocating employees and companies. It was imperative that the brand was trustworthy and genuine while representing the three main points; choice, control and care. We accomplished this through a brand that was connected, recognizable and encouraging. The logo mark not only reads as Point C, but also integrates the three points while reflecting a welcoming and embracing symbol to make the employee feel cared for. “Anyone can get you from point a to point b, we’ll bring you to Point C.”

We’re always proud when vendors share the same values as we do. Shout out to @Renze for having ours and our clients best interest in mind.

During trying times, it’s the little things that make it possible to stay positive. Today is the first official day of spring, and even though it’s a tidbit dreary out there, spring is coming.

During trying times, it’s the little things that make it possible to stay positive. Today is the first official day of spring, and even though it’s a tidbit dreary out there, spring is coming.

If you’re thinking about the state of your brand and examining the opportunity to build, refresh or refine your brand’s identity, the second question we ask is:

What is the background of your business?

As you consider the project you are thinking about and what would success look like to you (which was Question #1), this is where you capture the factual information that helps set the foundation for understanding the landscape of your business, where you’ve been, who you are, and what you do.

Specific information that’s helpful to include is:

A description of your industry

In marketing terms, this as the vertical that you work in. I find it helpful to think a bit broad (i.e. finance) and also narrow (i.e. local community business banking). In general, do you focus on a business audience (B2B) or a consumer audience (B2C)? (We’ll take a deeper look into your target audience and their demographics in a question later on in this series.) read more…

If you’re thinking about the state of your brand and examining the opportunity to build, refresh or refine your brand’s identity, the second question we ask is:

What is the background of your business?

As you consider the project you are thinking about and what would success look like to you (which was Question #1), this is where you capture the factual information that helps set the foundation for understanding the landscape of your business, where you’ve been, who you are, and what you do.

Specific information that’s helpful to include is:

A description of your industry

In marketing terms, this as the vertical that you work in. I find it helpful to think a bit broad (i.e. finance) and also narrow (i.e. local community business banking). In general, do you focus on a business audience (B2B) or a consumer audience (B2C)? (We’ll take a deeper look into your target audience and their demographics in a question later on in this series.) read more…

Cheers to another year! Derek just renewed his Certification with StoryBrand and is excited to continue guiding and helping clients find brand clarity. #certifiedstorybrandguide

Macalester College came to us for a refreshed entrance that needed to be impactful and reassuring for prospective students. We were happy to be a part of bringing that experience to life through (literally) brightening up the spaces. Energized and approachable graphics associated with location, opportunities and connection flood the walls assuring students that Macalester is always thinking of the possibilities around and ahead of you. Good luck to Macalester’s 2020 class and beyond! Read more to see more images read more…