What is Verbal Branding?

The words and messages that articulate the brand in a clear and memorable way.

Clarity around what a company stands for, why people need their products, and how those services solve customer’s problems are critical. Brands that focus on the visual elements but overlook messaging risk getting lost in the crowd and missing out on crucial opportunities.

This messaging is more than just the headers and copy on your website. This is also about conveying the personality and attitude in a brand’s voice.

read more…

When we brand or rebrand a company, organization, or product, the goal is always to help them communicate and differentiate and make sure the brand engages with its employees and customers. To get there, we implement four core pillars of branding.

The pillars come together to create the brand’s foundation that sets it up to be as successful as possible – for the long term – and to help that business grow. For the brand to be impactful, we build these pillars in a strategic sequence. In other words, you can’t make the last pillar without creating the first one first.

The four pillars are: read more…

We are hiring!

Start date: Immediately
Position: Freelance Design and/or Full-time Designer/Senior Designer position available. (Freelance to Full-time possible.)

Primary responsibilities will be designing, collaborating, and art directing other designers with digital, print, conceptual, and environmental design projects from beginning to end. We are looking for an efficient, and confident lead designer ready to hit the ground running with a strong work ethic, and is comfortable working in a fun and fast-paced environment. Possibility for growth.

read more…

We are hiring!

Start date: Immediately
Position: Freelance Design and/or Full-time Designer/Senior Designer position available. (Freelance to Full-time possible.)

Primary responsibilities will be designing, collaborating, and art directing other designers with digital, print, conceptual, and environmental design projects from beginning to end. We are looking for an efficient, and confident lead designer ready to hit the ground running with a strong work ethic, and is comfortable working in a fun and fast-paced environment. Possibility for growth.

read more…

Your brand is what people think of you. In a word, it’s your organization’s reputation.

“Branding” is the act of creating the elements that convey your personality and support how you want people to think of you.
A brand is not a logo – it is more than a symbol. Harry Beckwith wrote that “In the public’s eye, a brand is a warranty. It’s a promise…Building (your) brand builds your promise.” Seth Godin noted that “If a brand is our mental shorthand for the promise that you make, then a logo is the post-it reminder of that promise. Without a brand, a logo is meaningless.” read more…

Your brand is what people think of you. In a word, it’s your organization’s reputation.

“Branding” is the act of creating the elements that convey your personality and support how you want people to think of you.
A brand is not a logo – it is more than a symbol. Harry Beckwith wrote that “In the public’s eye, a brand is a warranty. It’s a promise…Building (your) brand builds your promise.” Seth Godin noted that “If a brand is our mental shorthand for the promise that you make, then a logo is the post-it reminder of that promise. Without a brand, a logo is meaningless.” read more…

After 18 months of working from home, many businesses are now planning for the team’s transition back to the office HQ. Will your people return to an office that looks exactly the way it was the day they moved out?

At that time, some of us were thinking the move to “work from home” was only going to last a few weeks. I’ve heard stories of sweaters still draped on chairs and even a few half-full coffee cups still sitting right where they were left on people’s desks.

Or will you make sure your work environment is a place your people will feel good about coming back to? read more…

Color is critical for a brand. For a brands color to be successful, it needs:

1. To communicate – who they are and what they do
2. To differentiate – to look different and unique in their market
3. To engage with those they’re talking to (including both the internal team and prospective customers).

Color supports your story, helps your brand stand out from the crowd, and makes your brand is engaging to your audience.

read more…