We know it’s Friday, but we’re going to post a throwback anyways! Looking back at McDavid – the photo that kicked off the 30 Years New campaign, established cutting edge art direction for a completely revamped photo library, and launched the ’mojo’ attitude of McDavid. #FirstOnLastOff #McDavid

For more McDavid, check out the work page: https://www.sussner.com/work/mcdavid/

Clear messaging cuts through the clutter and helps people understand how your services benefit them.

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How to Make Sure Your Messaging Clarifies, Connects, and Invites

#ClarifyYourMessage #StoryBrandCertifiedGuide #SDCo20in19

Fresh off the digital press—The American Club’s new identity and website! The American Club integrates intentional and functional design to complement and enhance the dynamic life of each specific location. An approachable and sophisticated brand highlighting the opportunity, exclusivity and community of co-op living. Join the Club!

Fresh off the digital press—The American Club’s new identity and website! The American Club integrates intentional and functional design to complement and enhance the dynamic life of each specific location. An approachable and sophisticated brand highlighting the opportunity, exclusivity and community of co-op living. Join the Club!

We’re excited to welcome our new Graphic Design Intern, Blake!

Blake graduated from UW-Stout and grew up in Eau Claire, Wisconsin. He’s passionate about typography and logo design while spending his free time illustrating, experimenting with cocktails and enjoying the great outdoors. Packaged up in a full-sleeved, 6’5″ creative with a can-do attitude, we’re pumped to have him on the team.

We’re excited to welcome our new Graphic Design Intern, Blake!

Blake graduated from UW-Stout and grew up in Eau Claire, Wisconsin. He’s passionate about typography and logo design while spending his free time illustrating, experimenting with cocktails and enjoying the great outdoors. Packaged up in a full-sleeved, 6’5″ creative with a can-do attitude, we’re pumped to have him on the team.

Does your office space welcome, engage and inspire?

Reason to Refresh Your Brand Identity – Number 7

People experience your brand in many ways—your website, products, advertisements, social media, brochures, etc. The problem is companies frequently overlook the physical spaces where people experience your brand. It’s difficult to attract and retain the best employees and to differentiate your brand from your competition when your work environment’s appearance is not welcoming and does not express the personality and culture of your brand.

Do you have an office space that employees are excited about working in? Are you proud to host clients and business partners in your space?

We had one client share that the state of their office made them so uneasy that they would go to any length not to meet there, and to avoid having clients see their workspace.

Get your house in order

Some companies have public-facing, retail-like interactions with their customers. For some businesses, your offices, facilities and physical environments are the spaces you call home. Considering that you host employees, clients and visitors every day – your corporate office, venue – and even employee break room – are all part of your brand.

Making the physical spaces that engage your employees and visitors special, and surrounding people with just the right amount of brand messaging and inspiration keeps the engagement fresh, relevant and exciting. You can achieve this through environmental graphics. read more…

Hot off the press! 💥 360 degrees of environmental graphics to bring it up a notch in Macalester Athletics’ Team Room! We have spirit, yes we do.