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10 Questions to Kick Off Refining Your Brand

We use the 10 questions in this worksheet at the start of every branding project. Whether you're building, refreshing or simply refining your brand, these questions set the foundation for the process and help guide the creative to its full potential. Use this worksheet as a tool to inform your internal team, your agency or design firm partner, or to gain a deeper understanding of your brand's landscape.

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Build These 5 Things to Grow Your Business

If you need to attract more leads and close more sales, then you need a sales funnel. A sales funnel is another way of saying marketing plan, and it works regardless of the type or size of your business, or what you sell. This strategy will engage customers, capture their attention, and compel them to buy. Download the Marketing Checklist and get started growing your business today.

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Does your office space inspire returning employees?

Does your office space inspire returning employees?

After 18 months of working from home, many businesses are now planning for the team’s transition back to the office HQ. Will your people return to an office that looks exactly the way it was the day they moved out?

At that time, some of us were thinking the move to “work from home” was only going to last a few weeks. I’ve heard stories of sweaters still draped on chairs and even a few half-full coffee cups still sitting right where they were left on people’s desks.

Or will you make sure your work environment is a place your people will feel good about coming back to?

As you look forward to your people returning, don’t overlook the physical spaces in your office in your planning. Making your office space one that is welcoming and one that employees are excited about working in again – can be critical in retaining your staff and in helping you attract new members to the team.

Whether it’s a renovated break room, applying your Purpose/Vision/Mission in new inspirational signage, restocking the fridge with beverages, or simply a thorough cleaning, you have the opportunity to connect people to your place and your organization’s culture.

An effectively branded environment can inspire, motivate and reassure. Make the physical spaces your employees work in special so their return engaging, fresh, and exciting.

Here’s to welcoming the team back!
Derek Sussner

P.S. For examples of office graphics, signage, and materials, check out Office Graphics & Branding – Sussner Design Co.