We did everything but bake the pies (which is a good thing for everyone…). From naming the product, creating its identity, positioning the brand to designing the pie boxes, the collateral materials, the web site and the apparel — we happily did it all. Minneapple Pie is an ideal example of SDCo partnering to bring a great idea out of the oven and on to the public table. We ate a lot of pie and loved every bite.
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