We put a fresh application of Carmex back on the cyber lips of the world. Working with Bolin Marketing, we helped inject new life into this well-established brand via punched up graphics, dynamic illustration and copy with attitude. In addition to the virtual, we also produced real, wearable, fabric and ink t-shirts that further pushed Carmex back into the limelight, while helping to sell the overall idea internally. The people love cool t-shirts… if they’re actually cool.
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