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Animal Humane Society

Our job was to create a fresh new logo and, more importantly, it continues to be to develop an intelligent, ongoing way to keep the AHS brand flexible and extendable. We were given four touch points to constantly keep in sight as our overall criteria: 1) The stages of an animal’s life. 2) A sense of nurturing. 3) A feeling of joy. 4) The essential human aspect of the human/pet connection. This foursome of points was tattooed to our collective SDCo brain as we built this brand. It was crucial to invent a systematic brand foundation that was consistent and able to grow. A visual personality was invented that could adapt and thrive on a wide range of materials and mediums.

AHS_logo_website sdco_ahs_22 sdco_ahs_23 sdco_ahs_24 sdco_ahs_25 sdco_ahs_26 sdco_ahs_27 sdco_ahs_28 sdco_ahs_29 sdco_ahs_30 sdco_ahs_31 sdco_ahs_01 sdco_ahs_36 sdco_ahs_32 sdco_ahs_33 sdco_ahs_02 sdco_ahs_03 sdco_ahs_04 sdco_ahs_05 sdco_ahs_06 sdco_ahs_08 sdco_ahs_09 sdco_ahs_10 sdco_ahs_12 sdco_ahs_13 sdco_ahs_35 sdco_ahs_34 sdco_ahs_15 sdco_ahs_16 sdco_ahs_19 sdco_ahs_37 sdco_ahs_38 ahs_catbillboard_webiste catbillboard_website